{"id":14809,"date":"2020-07-15T14:40:18","date_gmt":"2020-07-15T14:40:18","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?post_type=marketing&#038;p=14809"},"modified":"2026-01-25T07:25:01","modified_gmt":"2026-01-25T12:25:01","slug":"influencers-meetup-with-walkme","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/product\/influencers-meetup-with-walkme\/","title":{"rendered":"Watch now: the new stars in your B2B marketing strategy"},"content":{"rendered":"<p class=\"p1\">Here at monday.com, we believe that people buy from people, and influencers help bring a human element to an evolving marketing strategy. In fact, <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/report\/2012\/global-trust-in-advertising-and-brand-messages-2\/\" rel=\"nofollow\"><span class=\"s1\">media measurement firm Nielsen<\/span><\/a> states that 92% of consumers say they trust user-generated content such as word-of-mouth recommendations above all other forms of advertising. Last month, we partnered with WalkMe to share some of our insights into how to build a meaningful influencer strategy.<\/p>\n<p class=\"p1\">Check out our recently-held virtual meetup for information on:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">building real relationships with your influencers<\/li>\n<li class=\"li1\">learning what your influencer goals are<\/li>\n<li class=\"li1\">why customers success stories are the most powerful way to convert potential customers<\/li>\n<li class=\"li1\">how to provide champions who want to share their successes with your product<\/li>\n<li class=\"li1\">how to make sure your relationship goes both ways<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Influencers: The new stars in your B2B Marketing Strategy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K91qUD-sW14?start=9&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at monday.com, we believe that people buy from people, and influencers help bring a human element to an evolving marketing strategy. In fact, media measurement firm Nielsen states that 92% of consumers say they trust user-generated content such as word-of-mouth recommendations above all other forms of advertising. Last month, &#8230;<\/p>\n","protected":false},"author":73,"featured_media":14810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Influencers\u2014the stars in your B2B marketing strategy | monday.com","_yoast_wpseo_metadesc":"Check out our recent meetup with WalkMe for tips on building relationships with influencers, and how to ensure your relationships are mutually 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