{"id":13875,"date":"2020-06-24T12:52:44","date_gmt":"2020-06-24T12:52:44","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?post_type=marketing&p=13875"},"modified":"2025-03-20T14:16:39","modified_gmt":"2025-03-20T14:16:39","slug":"the-marketing-manager-skills-that-matter","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/the-marketing-manager-skills-that-matter\/","title":{"rendered":"The marketing manager skills that matter \u2014 and one that sets you apart"},"content":{"rendered":"

People who work in the world of <\/span>marketing management<\/span><\/a> need to have a broad skill set. The reason: they often wear many hats and oversee many different activities.<\/span><\/p>\n

Like what, you ask? Copywriting. SEO. Paid advertisement. Strategy planning. Data reporting and beyond. A marketing manager\u2019s tasks are often diverse, to say the least.\u00a0<\/span><\/p>\n

But there\u2019s one skill that sets apart good marketing managers from GREAT marketing managers. It\u2019s <\/span>empathy<\/span><\/i>.<\/span><\/p>\n

In this piece, we\u2019ll look more deeply at what marketing managers do and how they can become more effective, empathetic leaders.<\/span><\/p>\n

Try monday.com<\/a><\/p>\n

What a marketing manager does depends on who you ask\u00a0\u00a0<\/span><\/h2>\n

What do marketing managers do?<\/span><\/h3>\n

The definition of a marketing manager\u2019s role varies depending on who you ask. Sometimes marketing managers oversee large teams with various specialized departments, while other times they\u2019re a \u201cone-person show\u201d of sorts.<\/span><\/p>\n

For example: some organizations have divisions within large marketing departments that include more specialized marketing manager roles (like an SEO content marketing manager, a digital marketing manager, and\/or a social media marketing manager.)\u00a0<\/span><\/p>\n

In many cases, however, the marketing manager has a multi-faceted role and oversees a small team and\/or external contractors. Instead of being responsible for one type of marketing, marketing managers often look at the big picture and work across channels, projects, and skill sets\u2014all while juggling different business objectives.\u00a0<\/span><\/p>\n

And managing marketing is more than executing content creation. It requires someone who can balance a creative strategy<\/a><\/span>\u00a0with project details and necessary business outcomes.\u00a0<\/span><\/p>\n

In short: no two marketing manager roles are the same.\u00a0<\/span><\/p>\n

Marketing manager job description and responsibilities<\/span><\/h3>\n

Generally speaking, a marketing manager\u2019s job description might include things like:<\/span><\/p>\n