{"id":12878,"date":"2020-05-27T11:14:07","date_gmt":"2020-05-27T11:14:07","guid":{"rendered":"https:\/\/staging-mondaycomblog.kinsta.cloud\/?post_type=marketing&#038;p=12878"},"modified":"2021-06-13T20:46:54","modified_gmt":"2021-06-13T20:46:54","slug":"emarketer-case-study","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/","title":{"rendered":"How eMarketer bridged organizational silos leveraging monday.com"},"content":{"rendered":"<p style=\"text-align: center;\">VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to work together to push the company forward.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GYHmflZL-aM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to work together to push the company forward.<\/p>\n","protected":false},"author":5,"featured_media":12880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.","monday_item_id":10016813795,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13907],"tags":[],"class_list":["post-12878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"banner_url":"","main_text_banner":"Bring your creative team together","sub_title_banner":"with the visual Work OS","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","cluster":"marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How eMarketer bridged organizational silos leveraging monday.com | monday.com Blog<\/title>\n<meta name=\"description\" content=\"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How eMarketer bridged organizational silos leveraging monday.com\" \/>\n<meta property=\"og:description\" content=\"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"monday.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T11:14:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-13T20:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/05\/Blog-cover-2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"monday.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"monday.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\"},\"author\":{\"name\":\"monday.com\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4\"},\"headline\":\"How eMarketer bridged organizational silos leveraging monday.com\",\"datePublished\":\"2020-05-27T11:14:07+00:00\",\"dateModified\":\"2021-06-13T20:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\"},\"wordCount\":50,\"publisher\":{\"@id\":\"https:\/\/monday.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\",\"url\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\",\"name\":\"How eMarketer bridged organizational silos leveraging monday.com | monday.com Blog\",\"isPartOf\":{\"@id\":\"https:\/\/monday.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png\",\"datePublished\":\"2020-05-27T11:14:07+00:00\",\"dateModified\":\"2021-06-13T20:46:54+00:00\",\"description\":\"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.\",\"breadcrumb\":{\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage\",\"url\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png\",\"contentUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png\",\"width\":2400,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/monday.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/monday.com\/blog\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How eMarketer bridged organizational silos leveraging monday.com\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/monday.com\/blog\/#website\",\"url\":\"https:\/\/monday.com\/blog\/\",\"name\":\"monday.com Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/monday.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/monday.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/monday.com\/blog\/#organization\",\"name\":\"monday.com Blog\",\"url\":\"https:\/\/monday.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png\",\"width\":200,\"height\":200,\"caption\":\"monday.com Blog\"},\"image\":{\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4\",\"name\":\"monday.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/monday.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png\",\"contentUrl\":\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png\",\"caption\":\"monday.com\"},\"url\":\"https:\/\/monday.com\/blog\/author\/the-monday-com-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How eMarketer bridged organizational silos leveraging monday.com | monday.com Blog","description":"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/","og_locale":"en_US","og_type":"article","og_title":"How eMarketer bridged organizational silos leveraging monday.com","og_description":"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.","og_url":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/","og_site_name":"monday.com Blog","article_published_time":"2020-05-27T11:14:07+00:00","article_modified_time":"2021-06-13T20:46:54+00:00","og_image":[{"width":2400,"height":1200,"url":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/05\/Blog-cover-2-2.png","type":"image\/png"}],"author":"monday.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"monday.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#article","isPartOf":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/"},"author":{"name":"monday.com","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4"},"headline":"How eMarketer bridged organizational silos leveraging monday.com","datePublished":"2020-05-27T11:14:07+00:00","dateModified":"2021-06-13T20:46:54+00:00","mainEntityOfPage":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/"},"wordCount":50,"publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"image":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/","url":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/","name":"How eMarketer bridged organizational silos leveraging monday.com | monday.com Blog","isPartOf":{"@id":"https:\/\/monday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage"},"image":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png","datePublished":"2020-05-27T11:14:07+00:00","dateModified":"2021-06-13T20:46:54+00:00","description":"VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after monday.com, they were able to align and involve everyone in pushing work forward.","breadcrumb":{"@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#primaryimage","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-cover-2-2.png","width":2400,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/monday.com\/blog\/marketing\/emarketer-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/monday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/monday.com\/blog\/marketing\/"},{"@type":"ListItem","position":3,"name":"How eMarketer bridged organizational silos leveraging monday.com"}]},{"@type":"WebSite","@id":"https:\/\/monday.com\/blog\/#website","url":"https:\/\/monday.com\/blog\/","name":"monday.com Blog","description":"","publisher":{"@id":"https:\/\/monday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/monday.com\/blog\/#organization","name":"monday.com Blog","url":"https:\/\/monday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","contentUrl":"https:\/\/res.cloudinary.com\/monday-blogs\/fl_lossy,f_auto,q_auto\/wp-blog\/2020\/12\/monday.com-logo-1.png","width":200,"height":200,"caption":"monday.com Blog"},"image":{"@id":"https:\/\/monday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/002eeffbafc08d763cb24e64dd45cae4","name":"monday.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/monday.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png","contentUrl":"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/12\/monday.com-logo-1-150x150.png","caption":"monday.com"},"url":"https:\/\/monday.com\/blog\/author\/the-monday-com-team\/"}]}},"auth_debug":{"user_exists":false,"user_id":0,"user_login":null,"roles":[],"authenticated":false,"get_current_user_id":0},"_links":{"self":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/12878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/comments?post=12878"}],"version-history":[{"count":1,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/12878\/revisions"}],"predecessor-version":[{"id":69884,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/posts\/12878\/revisions\/69884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media\/12880"}],"wp:attachment":[{"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/media?parent=12878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/categories?post=12878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monday.com\/blog\/wp-json\/wp\/v2\/tags?post=12878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}