{"id":124130,"date":"2023-03-09T15:04:55","date_gmt":"2023-03-09T15:04:55","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=124130"},"modified":"2025-09-11T07:52:36","modified_gmt":"2025-09-11T07:52:36","slug":"netsuite-crm-vs-salesforce","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/netsuite-crm-vs-salesforce\/","title":{"rendered":"NetSuite CRM vs Salesforce: Which is the best choice?"},"content":{"rendered":"

If you\u2019re weighing up which CRM solution would be the best fit for managing your customer relationships, you\u2019ve come to the right place! In this article, we break down the pros and cons of Oracle\u2019s NetSuite CRM vs. Salesforce, the current CRM market leader. We\u2019ll also look at how monday sales CRM differs from both options,\u00a0and help you pick the best solution for your team.<\/p>\nTry monday sales CRM<\/a>\n

What is NetSuite CRM?<\/h2>\n

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NetSuite CRM<\/a> is a customer relationship management software created by Oracle; this cloud-based CRM solution that offers a real-time view across the entire customer lifecycle. It helps users manage their prospects and customers from the first point of contact, through conversion, fulfillment, renewal, upgrades and support.<\/p>\n

What is Salesforce?<\/h2>\n

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Salesforce<\/a> offers multiple software products and services, including Salesforce CRM<\/a>, a cloud-based software solution that helps businesses manage customer interactions and data.<\/p>\n

Salesforce CRM offers a wide range of features including sales forecasting, lead management, opportunity tracking, and customer service management.\u00a0The software is highly customizable and can be tailored to fit the specific needs of different businesses.<\/p>\n

Salesforce remains the CRM market leader, according to the International Data Corporation (IDC)<\/a>, with 22% market share in 2022.<\/p>\n

NetSuite CRM vs Salesforce\u2013what\u2019s the difference?<\/h2>\n

Both NetSuite CRM and Salesforce are customer relationship management solutions. CRM platforms help you store and organize your lead and customer data in a centralized location.<\/p>\n

The big difference is that NetSuite is an ERP which includes a CRM, whereas Salesforce is primarily a CRM system. Both are highly customizable, reputable cloud-based software solutions with a wide range of integration options. Salesforce is more popular, more specialized and more expensive. NetSuite is more comprehensive, stronger on integrating accounting and finance, and possibly a better option for small to mid-sized businesses.<\/p>\n

Target users<\/h3>\n

NetSuite CRM is part of a full enterprise resource planning (ERP) solution offered by Oracle. Its main users are mid-sized businesses in the US<\/a>, primarily in the IT and computer software industry. So, if that describes your business, this could be a good fit for you!<\/p>\n

Salesforce also has its main customer base in the US, although like NetSuite it is in global use. As of 2022, most Salesforce clients come from the professional services industry<\/a> (29%), which includes businesses like law firms, accountants<\/a>, and advertising agencies. It has a significantly larger market share than NetSuite CRM. While businesses of any size can use Salesforce, their price structure may make it too expensive for smaller companies.<\/p>\n

Functionality<\/h3>\n

NetSuite CRM isn\u2019t really a standalone option\u2013you\u2019d be more likely to use it as part of their ERP platform. If you want an end-to-end business solution, offering everything from accounting to human resources management alongside a CRM solution, then this could be a good option for you.<\/p>\n

Salesforce is a best-in-breed CRM, but it doesn\u2019t let you manage the rest of your business. However, if you just need a specialist sales and CRM tool, then Salesforce should certainly be on your short-list.<\/p>\n

How does monday sales CRM compare?<\/h3>\n

monday sales CRM has been built to suit everything from solopreneurs to enterprise customers. It’s easy to customize to fit your sales cycle (without calling in the developers!) And it gives you the best of both worlds: you can integrate it into the full monday.com Work OS if you’d like all of your info in one platform, or integrate it with your existing set-up if you prefer.<\/p>\nTry monday sales CRM<\/a>\n

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NetSuite CRM vs Salesforce\u2013what features do they include?<\/h2>\n

Both NetSuite CRM and Salesforce offer a wide range of features for managing customer relationships<\/a>, sales, and marketing processes. Here’s a comparison of some of their key features:<\/p>\n

Analytics<\/h3>\n

NetSuite CRM and Salesforce both have built-in sales analytics and reporting capabilities, allowing businesses to track sales performance, campaign ROI, customer behavior, and more.<\/p>\n

Salesforce also offers AI-driven analytics insights, which NetSuite is still working on.<\/p>\n

Customization<\/h3>\n

NetSuite CRM and Salesforce are highly customizable, allowing businesses to tailor the software to their specific needs and workflows.<\/p>\n

Overall, Salesforce may be stronger in this area, with a reputation for easy adaptability and personalization.<\/p>\n

Integrations<\/h3>\n

NetSuite CRM integrates seamlessly with the rest of the suite of products included in its ERP offering. This means that if you use the NetSuite ERP solution, you can keep all your business data (from HR to finance) in the same place. You can also integrate with several on-premise or cloud-based applications, via the SuiteCloud technology platform. However, it doesn\u2019t integrate natively with many commonly used tools (like Skype, Facebook, Twitter, or Office 365).<\/p>\n

Salesforce has a reputation for more flexible integrations, because it offers virtual integration technology. You can hook it up to your ERP software, e-commerce platform, accounting software and so on, through AppExchange, a marketplace that includes thousands of third-party integrations.<\/p>\n

Marketing<\/h3>\n

Both NetSuite CRM and Salesforce include marketing tools for creating and executing campaigns, tracking interactions, and analyzing performance.<\/p>\n

NetSuite CRM includes marketing automation as standard, while in Salesforce you\u2019ll need the Sales Engage add-on.<\/p>\n

We should probably mention here that monday sales CRM incorporates all these features and more, including:<\/p>\n