If you run any kind of online business, you\u2019ll need to form a database of potential leads that you can contact to help drive business and revenue. Lead generation forms are a tool that makes that a lot easier for anyone running their own company. So what are they, exactly?<\/p>\n
We\u2019ve all seen them a million times \u2014 a popup ad offering ten percent off your first purchase with email signup, for example.<\/p>\n
Lead gen forms are especially important for smaller businesses. If you\u2019re just getting off the ground, building an email list can be the difference between getting the traction you need to grow and stagnation. In this blog, we’ll explore lead generation forms in practice and how tools like monday sales CRM can help you create and manage them.<\/p>\n
Try monday sales CRM<\/a><\/p>\n Lead generation forms are any type of online form that lets you collect data and email addresses from the people who visit your website. No matter what form they take, lead generation forms usually provide value to people in exchange for their information.<\/p>\n And once that information is given, you can use it to build a database of potential leads.<\/p>\n A ton of different elements embedded in your website can be lead generation forms. The most common fields on lead generation forms are usually name and email address, but more fields can be added to gather more data \u2014 with the consent of the person submitting the form, of course.<\/p>\n Some of the more popular ones include:<\/p>\n You\u2019ll commonly see lead forms like this on popular blogs encouraging people to sign up for the writer\u2019s newsletter or email list if they like what they read. Incentives for signup can be getting notified as soon as a new post goes live, special discount offers on digital or other products, and so on.<\/p>\n Another great way to build your email list and\/or gather a lot of data at once is to host an enticing giveaway. The prize is something people want enough to agree to give you some information in exchange for a chance to win.<\/p>\n When someone pre-orders a product it\u2019s necessary for them to provide information like their name, email address, and location in order to receive the product when it goes on sale. Incentives to nudge people toward a purchase include early-bird discounts and website elements like a countdown clock to create a sense of urgency.<\/p>\n Every business has one of these on their website, and they\u2019re valuable tools for gathering info on everything from lead demographics to email addresses to common issues people experience with your product.<\/p>\n Especially useful for people in sales, businesses can require people interested in a consultation to provide some information prior to the meeting. These forms can be highly personalized to really zero in on people\u2019s issues and whether your product would be a good fit \u2014 you can collect info on the most common questions people have, what type of people are interested in buying and more.<\/p>\n Those are just a few of the ways you can bring in more form leads through your business website, so feel free to get creative. Any form that requires the person to submit information can be a lead generation form. You can create custom lead generation forms using monday sales CRM.<\/p>\n Try monday sales CRM<\/a><\/p>\n First and foremost, lead generation forms are an easy way to gather essential information from potential clients. Instead of you putting out the effort to reach out to leads yourself, people submit it to you.<\/p>\n Once you have the information, you can use it to gain insight into:<\/p>\n Using the information gathered, you can reach out directly to people who are already interested in your product or service and are automatically more qualified leads than those who didn\u2019t know you. Better leads in the pipeline mean more in-person conversations, which can mean more leads are converted<\/a> to paying customers.<\/p>\n Even a mountain of data is unusable without a way to organize and analyze it \u2014 you need a capable CRM to get the most out of your lead gen forms. monday sales CRM offers several features<\/a> and integrations that let you manage form lead data easily.<\/p>\n Whatever operating system you use, there\u2019s an app integration in monday Work OS<\/a> to help you embed forms directly into your website. The Jotform integration, for example, lets you build forms, embed them, and sync the response data to monday sales CRM.<\/p><\/blockquote>\n Automations within monday sales CRM let you set up notifications for anything you want, so you can be directly notified when you get a new form response or create a new board item inside the CRM when a form is submitted.<\/p>\n All its powerful features together mean monday sales CRM handles obtaining and organizing your form lead data so you can focus on the client.<\/p>\n Try monday sales CRM<\/a><\/p>\n The information you need to collect may vary depending on your goals, but lead forms should have at least the following included:<\/p>\n Testimonials, trust logos, and videos can also be included to add credibility and interest, but aren\u2019t strictly necessary.<\/p>\n Different social media platforms have different methods, but you\u2019ll want to invest some time in creating lead generation forms on both LinkedIn and Facebook. To create one with LinkedIn, you\u2019ll need a LinkedIn Campaign Manager<\/a> account. Log into it, then:<\/p>\n To create a lead form with Facebook, go to Meta Ads Manager and follow the steps laid out by Facebook here<\/a>. You\u2019ll have the option to add photo carousels and videos to your form and preview it before the form goes live.<\/p>\n The three main types of leads you\u2019ll encounter as a business can be split into three categories:<\/p>\n More terms from our CRM glossary<\/span><\/a>:\u00a0Hot leads<\/span><\/a>,<\/span> Raw leads<\/a>, Sales Qualified Leads<\/a>, Marketing Qualified Leads<\/a><\/p>\n Good, qualified leads are the lifeblood of any business. A system for bringing people into your pipeline regularly while creating a base of loyal customers<\/a> is essential if you want your company to thrive.<\/p>\nWhat is lead generation form?<\/h2>\n
5 lead generation form examples<\/h2>\n
1. Email list signup<\/h3>\n
2. Contest registration<\/h3>\n
3. Pre-orders<\/h3>\n
4. Contact forms<\/h3>\n
5. Consultation forms<\/h3>\n
Why you should use lead generation forms on your site<\/h2>\n
\n
Create lead forms that work with monday sales CRM<\/h2>\n
FAQs<\/h2>\n
What should I include in my lead generation form?<\/h3>\n
\n
How do I create a lead generation form for social media (LinkedIn\/Facebook)?<\/h3>\n
\n
What are the three common types of leads?<\/h3>\n
\n
Attract and convert more leads<\/h2>\n