{"id":112000,"date":"2022-11-16T15:56:13","date_gmt":"2022-11-16T15:56:13","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=112000"},"modified":"2025-08-18T10:08:17","modified_gmt":"2025-08-18T10:08:17","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/social-selling\/","title":{"rendered":"How to use social selling to improve your B2B sales"},"content":{"rendered":"

The more contact you have with your customers, the better your relationship with them will be. And, the better the relationship with your customers is, the more likely they are to buy from you.<\/p>\n

Social selling<\/strong> is a key tool to help build and maintain those relationships.<\/p>\n

Social media gives you the ability to connect with potential customers and build relationships with them long before you ever make a sales pitch, making it ideal for businesses to use social platforms to connect with potential leads and create opportunities to sell their products or services.<\/p>\n

In this article, we\u2019ll take a look at the benefits of using social selling when it comes to B2B sales<\/a>, some tips for success, and how to leverage the intuitive software of monday sales CRM\u00a0 to strengthen your social selling strategy.<\/p>\n

Try monday sales CRM<\/a><\/p>\n

What is social selling?<\/h2>\n

Social describes the use of social media to interact with potential customers, generate leads<\/a>, and make sales. It\u2019s a form of inbound marketing<\/a> that relies on building relationships and trust, rather than interruptive selling techniques.<\/p>\n

Social selling can be used at any stage of the sales funnel, from generating leads to closing deals. The goal is to build relationships and create a rapport with potential customers so that when they\u2019re ready to buy, they think of you first.<\/p>\n

Social selling isn’t about selling products or services through social media, but rather about using social media to build relationships that can eventually lead to sales.<\/p><\/blockquote>\n

Social selling in the real world<\/h2>\n

Understanding what social selling is and isn\u2019t is good to know, but seeing an example of how brands use it in the wild is the best way to understand how to implement a social selling strategy for your brand.<\/p>\n

Nordstrom, a popular fashion brand, uses Pinterest in its social selling strategy. The brand uses the platform to showcase new products and engage with its millions of followers directly, allowing them to click and shop from Pinterest or simply save a product they\u2019re interested in, helping the retailer stay fresh in their minds and creating new lead opportunities.<\/p>\n

\"nordstrom<\/h2>\n

The benefits of using social selling to improve sales<\/h2>\n

If you haven\u2019t yet jumpstarted your social selling strategy, your competitors likely have. In fact, 30% of eCommerce companies<\/a> are already selling on social media. But let\u2019s get into the details of it. What exactly can social selling do to benefit businesses?<\/p>\n

Generates leads<\/h3>\n

Salespeople who engage in social selling are 33% more likely to generate leads<\/a>, as they are able to reach a wider audience and build trust with potential customers. When done correctly, social selling can be an extremely effective way to generate leads and grow a business by staying relevant in the minds of potential customers and building a pipeline of leads.<\/p>\n

Provides informed audience insights<\/h3>\n

Since social selling allows businesses to build personal connections with leads, salespeople can better understand their potential customers, what they are looking for, and how to better appeal to them.<\/p>\n

\"Oberlo<\/p>\n

Source: Oberlo<\/a><\/p>\n

For example, you can turn to Instagram\u2019s insight tool to better understand who your audience is. You might be surprised to learn your buyer persona and the users actually interested in your brand on social media differ, offering you an opportunity to adjust your marketing tactics to better fit your audience.<\/p>\n

Pro tip: you can seamlessly integrate many platforms that track these insights with monday.com, so you can track and visualize your insights in one centralized location. Even choose from plenty of different view types, including dashboards, Gantt Charts, timelines, and more, to visualize your data in whatever way makes sense for you.<\/p>\n

Try monday sales CRM<\/a><\/p>\n

Builds trust and authenticity<\/h3>\n

When you engage with customers and prospects on social media, you are showing that you are interested in what they have to say and that you are willing to engage with them on a personal level. This helps develop more authentic relationships with your customers that are built on trust and credibility.<\/p>\n

Creates added value<\/h3>\n

Through building relationships with potential customers on social media, you can get to know them before a sale and understand their needs. This understanding allows you to provide them with information, products, and services that they\u2019re interested in, leading to a mutually beneficial relationship in which both parties are more likely to do business together.<\/p>\n

Leads to better sales opportunities<\/h3>\n

Salespeople who use social selling have the advantage of finding and connecting with potential customers they may have overlooked on platforms like LinkedIn, Twitter, and Facebook. According to a report by LinkedIn, 78% of social sellers<\/a> outperform their peers who aren\u2019t using social media for gathering leads or making sales.<\/p>\n

Try monday sales CRM<\/a><\/p>\n

5 B2B social selling tips for success<\/h2>\n

The sales process is changing. It\u2019s no longer about cold-calling and interrupting potential customers with a sales pitch<\/a>. Today\u2019s buyers are more informed, have more choices, and turn to social media for research.<\/p>\n

As a result, social selling has become an important part of the B2B sales process. Here are five tips you can apply to help your social selling strategy succeed.<\/p>\n

1. Create strong social profiles<\/h3>\n

Before going about interacting with customers on social channels, it\u2019s essential to optimize your social profiles. When customers check your brand\u2019s profiles in an interaction, they\u2019ll know exactly who they\u2019re communicating with.<\/p>\n

What goes into a profile depends on the channel itself, but in general, you want to have a logo or photo, a short bio about your company, links to your website, hashtags, and links to your other profiles such as LinkedIn.<\/p>\n

2. Use forums<\/h3>\n

Forums provide a platform for b2b companies to connect with potential customers. They can be used to educate potential customers, generate leads, troubleshoot customer issues, and to provide customer support. Businesses can turn to traditional forums such as Reddit, or even channels like Twitter and LinkedIn to reach customers and stay on top of industry trends.<\/p>\n

3. Employ social listening<\/h3>\n

Social listening<\/a> is the process of monitoring social media for mentions of your brand, product, or keywords. Social listening can strengthen your social selling strategy by:<\/p>\n