{"id":111543,"date":"2022-11-15T08:58:58","date_gmt":"2022-11-15T08:58:58","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=111543"},"modified":"2026-03-12T05:45:04","modified_gmt":"2026-03-12T10:45:04","slug":"sales-enablement","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/crm-and-sales\/sales-enablement\/","title":{"rendered":"What is sales enablement? Features that will boost sales in 2026"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":214,"featured_media":253211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What is sales enablement? Best Features To Boost Sales In 2026","_yoast_wpseo_metadesc":"Sales enablement software keeps important sales content, training guides, and coaching all in one place. Here are some of the best solutions to choose from.","monday_item_id":10045903235,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13913],"tags":[],"class_list":["post-111543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-and-sales"],"acf":{"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"landing_page_layout":false,"cluster":"","display_dates":"updated","featured_image_link":"","banner_url":"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step","main_text_banner":"Try monday sales CRM","sub_title_banner":"Join the 152K+ customers that use monday.com","sub_title_banner_second":"","banner_button_text":"","below_banner_line":"","use_customized_cta":false,"display_subscribe_widget":false,"custom_schema_code":"","parse_from_google_doc":false,"content_doc":"

6 sales enablement software and tools that will boost sales in 2025<\/span><\/h1>\n

Sales enablement software brings critical sales tools and processes closer to your sales team. The goal is to have one platform that acts as a centralized repository for all training, coaching, sales content, and pipeline management so that sales agents can focus on closing deals without any friction.<\/span><\/p>\n

 <\/p>\n

These platforms are essential for both sales and marketing teams as they allow the two to collaborate on content that lands with potential buyers based on real-time data and feedback. However, choosing the right sales enablement solution isn\u2019t always an easy task.<\/span><\/p>\n

 <\/p>\n

In this article, we\u2019ll give you more background on sales enablement software, including its benefits, features to look for, and how to choose the best one. We\u2019ll also give you our suggestions for the best sales enablement software and why a platform like monday CRM makes for the most comprehensive solution.\u00a0<\/span><\/p>\n

 <\/p>\n

CTA<\/span><\/p>\n

What is sales enablement software?\u00a0<\/span><\/h2>\n

Sales enablement software is a platform that gives salespeople a place to train, give and receive feedback, and access coaching and sales resources.\u00a0<\/span><\/p>\n

 <\/p>\n

The purpose of sales enablement software is to give sales agents all the tools they need to improve sales performance and close more deals.<\/span><\/p>\n

 <\/p>\n

With sales enablement software, salespeople should be able to easily access resources like pitch decks, case studies, email templates, product guides, data analytics, onboarding tools, and more in one centralized location. Since it\u2019s home to so many essential assets, it\u2019s critical for sales enablement software to be streamlined, clear, and organized so that important resources don\u2019t get lost in a sea of random documents and links.<\/span><\/p>\n

 <\/p>\n

For that reason, the key components behind sales enablement software are learning management systems (LMS), <\/span>customer relationship management software (CRM)<\/span><\/a>, and content management systems (CMS). With these types of sales enablement systems, salespeople can quickly gain access to the sales information they need on the spot.<\/span><\/p>\n

Essential features to look for in sales enablement software<\/span><\/h2>\n

Sales enablement involves a lot of moving parts, and when there are a lot of different components, it\u2019s easy to get overwhelmed when shopping for new software. Not to worry, we\u2019ve zeroed in on the top features you should look for in a sales enablement tool. When considering your options, it\u2019s a good idea to look for these features first before considering other, more niche capabilities.\u00a0<\/span><\/p>\n

Content management and centralization<\/span><\/h3>\n

From guides, walkthroughs, onboarding materials, sales decks, and templates for contracts and emails, sales teams have a lot of content to juggle, so the sales enablement solution they use should keep everything centralized and easy to access.<\/span><\/p>\n

AI-powered assistants and workflow automation<\/span><\/h3>\n

AI is no longer a bonus feature when it comes to sales enablement, but a critical component. Look for a platform that uses AI assistants to offer suggestions and next steps on deal progress in real-time, along with AI-powered workflow automation to take care of manual, repetitive tasks.<\/span><\/p>\n

Training, coaching, and onboarding capabilities<\/span><\/h3>\n

Look for a solution that makes it easy to send and receive feedback and coaching with real-time updates and shareable reports. Additionally, these systems should facilitate creating and accessing training and onboarding modules and guides for new employees or upskilling your sales team.<\/span><\/p>\n

Conversation insights<\/span><\/h3>\n

Sales managers need to be able to get quick access to conversation data between sales reps and leads to pinpoint specific areas for coaching. AI is also helpful in this avenue, as it can highlight coaching opportunities by analyzing keywords in specific call logs and emails.<\/span><\/p>\n

Data analytics dashboards and forecasting<\/span><\/h3>\n

Sales reps need to be able to access dashboards and sales forecasts to see their real-time performance and pipeline progress. This data can help them make smarter decisions and understand where to focus their energy so that they can reach sales quotas.<\/span><\/p>\n

Work tool integrations<\/span><\/h3>\n

Your sales team likely already uses several sales tools, so make sure the sales enablement solution you opt for can easily integrate them, whether it\u2019s a CRM system, conversation intelligence tools, email platforms, or something else.<\/span><\/p>\n

How sales enablement software can benefit your business<\/span><\/h2>\n

Sales enablement software isn\u2019t just another platform for your sales team. It acts as the foundation for building strategies that win deals and help agents of all levels and skill sets build the confidence they need to reach their sales goals. Here\u2019s a look at some of the core ways sales enablement solutions benefit businesses and sales teams.<\/span><\/p>\n

 <\/p>\n