You’ve put in the hard work building your startup from the ground up, and you have a product that you can take pride in. Now, you face the challenge of introducing yourself to potential customers and letting them know that you have what they need. Marketing tools for startups are essential to make that happen.
In this piece, we will discuss the importance of marketing tools, the different types of tools available, and most importantly, how they benefit you. We’ll also demonstrate how monday.com can help you meet your marketing needs with fewer roadblocks.
Why do startups need good marketing tools?Whether you run your business entirely online or have a storefront on a busy street, word of mouth will only carry awareness of your startup so far. You need marketing tools to really get the word out.
Marketing tools help you craft and implement a strategy to increase brand awareness and generate leads. Then, they help you evaluate how your customers react to that strategy so you can refine it and increase its impact.
Good marketing tools enable you and your teams to:
- Actively pursue potential customers instead of waiting for them to find you
- Gather the necessary data to accurately assess the effectiveness of your strategy
- Reduce time spent on manual processes related to marketing
Let’s take a look at some of the essential marketing tools for startup success.
Five types of marketing tools essential for startup success
Search engine optimization (SEO)
Search engines, and Google in particular, are more important than ever for businesses because they can help get your company in front of more people. Customers use search engines to discover even local businesses with 46% of all Google searches seeking local information.
92% of searchers choose businesses from page one of Google’s results. If you want your startup to reach as many potential customers as it can, you have to rank for important keywords. SEO tools help you research the keywords you should target with new or existing content, evaluate competitors’ keyword rankings, and evaluate how you rank for them currently.
Content management and planning
Content management and planning tools are at the core of what startups need to craft and distribute their messaging and assets. Tools that offer curated workflow templates are a great place to start.
For example, monday.com has content management templates that can help you construct a content plan and create a content calendar to keep your marketing teams on the same page. The Creative Processes Template on monday marketer can help you quickly flow from ideation to finished design. Create your own Digital Asset Library by uploading finished pieces of content, videos, and more to monday.com for a centralized resource for your content marketers’ use.
Lead nurturing and CRM
Using the right sales tools is crucial when it comes to successful marketing efforts because they save time, increase efficiency, and promote greater productivity across the board. These benefits can ultimately lead to decreased overhead costs and increased ROI. Some tools to use include:
- Customer relationship management (CRM) system: A CRM helps you track and nurture leads, which is essential in turning visitors to leads to customers to repeat customers. You might use landing pages or forms to help gather the data necessary for your CRM.
- Email automation: Email automation tools save time, money, and hassle by automatically sending notifications to the people subscribed to your mailing list. You might use an automation tool such as Mailchimp to alert customers to new products or special sales.
- monday sales CRM: This enables you to keep a record of every customer interaction in one place and easily review the history of a customer’s interactions with your startup. Using this data can eliminate pain points, optimize the customer experience, and bring more personalization to your customer interactions.
Nurture your leads from the moment they arrive at your site. monday.com has the right tools to help your team take steps to improve and personalize their experience.
To measure the effectiveness of your marketing efforts, you’ll need hard data from industry standard analytic tools. The most important of these tools is Google Analytics, which tells you how many people visit your site, how long they stay, where they’re from, and more.
Hotjar lets you see how visitors interact with your site. All of this data together helps you evaluate the effectiveness of your marketing strategies and eliminate roadblocks that result in visitors leaving your site. Pulling in more visitors and making it easier for them to stay longer will help increase your conversion rate.
Worldwide, over 4.62 billion people use social media, one of the most important tools for brand awareness marketing.. You probably also know how time-consuming it can be to give a social media account the attention it needs — a real challenge for an overtime startup
Most social media apps and sites offer their own analytics, but you can go deeper with social media management tools such as Hootsuite, that enable you to schedule posts and share them to multiple content publishing sites. These tools provide important analytics so you can see how people interact with your social media posts and look for ways to improve. You can also get real-time insights into the conversations happening online around any topic or keyword and see who is talking about what.
Having a range of startup marketing tools available in one Work OS can significantly boost productivity by decreasing the number of applications you need to open during your workday. monday.com is one example of a central platform for your marketing efforts and teamwork — let’s see how.
monday.com Work OS — a startup’s top marketing tool
Each of the tools above is important to the success of your startup, but it can be challenging to juggle all of them. With monday.com Work OS, you can bring all of your tools together in one place. Our newest product offering, monday marketer, offers dozens of integrations with the marketing tools your startup needs while providing powerful project management tools for centralized and automated team workflows. To name a few:
- Facebook Ads
- Adobe Creative Cloud
- Google Data Studio
Our Work OS lets you combine no-code building blocks to create custom software that meets all of your startup’s needs. monday marketer lets you manage your marketing strategy, build automated workflows fast, and keep track of important analytics in one place so you canmove faster. Our product also includes curated marketing templates, so you’re always a step ahead . Sign up for a free trial to get a look at how monday marketer can improve your startup’s marketing efforts.
monday.com templates to kickstart your startup marketing
You can see the importance of these marketing tools and the impact they can have on your startup, but they’re only just the start. Our templates can help you figure out your next steps as you start to leverage these tools toward a solid marketing strategy.
Startup Budget Template
Our Startup Budget Template prompts you to examine financial considerations that you might have overlooked. A solid budget helps you plan ahead and make good decisions, and it can even be a great asset for landing investors. A well-planned budget will also help you set aside adequate expenses for your marketing campaigns.
Marketing Strategy Template
There are many components to a solid marketing strategy, and our Marketing Strategy Template will help you formulate your plan with its colorful, visual layout. The template helps you set your goals, and offers guidelines for getting your market research on the right path. It also asks you to consider optimization and post-campaign analysis. Once you fill it in, everyone involved can understand your marketing plan and keep up with deadlines.
These templates will get you started on your marketing strategy, but you may still have some questions about digital marketing. We have answers to some common digital marketing questions below.
What is a digital marketing tool?
A digital marketing tool is a tool that helps you market to consumers through digital channels including social media, search engines, websites, email, and mobile devices. Digital marketing tools can help you create and implement marketing campaigns, communicate with customers, and gather important data.
What are the four types of promotional strategies?
- Advertising: The use of advertisements to promote awareness
- Direct Promotion: Communicating directly with customers, including via email, social media, and text messaging
- Sales Promotion: Temporary discounts, coupons, or other incentives offered to boost sales and draw new customers
- Content Promotion: The production of high-quality content to distribute through websites, social media, or other channels in order to increase brand awareness
Simplify your marketing workflow and processes with monday.com
You’ve put a lot of time and energy into launching your startup, and marketing tools are essential for it to thrive. These tools simplify the analytical, creative, and communicative tasks necessary to make people aware of your startup and to draw them into your customer base.
monday.com can help you simplify those tasks even more by bringing your marketing tools together in one central place and making it easy for your team to work together.