{"id":258934,"date":"2025-10-27T04:41:00","date_gmt":"2025-10-27T09:41:00","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=258934"},"modified":"2025-11-11T06:56:19","modified_gmt":"2025-11-11T11:56:19","slug":"sem","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/ko\/marketing-ko\/sem\/","title":{"rendered":"SEM\uc774\ub780? \ub9c8\uc77c\uc2a4\ud1a4\uacfc KPI\ub85c \ud6a8\uacfc \uadf9\ub300\ud654\ud558\uae30"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":258935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"SEM\uc774\ub780? \ub9c8\uc77c\uc2a4\ud1a4\uacfc KPI\ub85c \ud6a8\uacfc \uadf9\ub300\ud654\ud558\uae30","_yoast_wpseo_metadesc":"\ud6a8\uacfc\uc801\uc778 SEM(\uac80\uc0c9 \uc5d4\uc9c4 \ub9c8\ucf00\ud305) \uc804\ub7b5\uc73c\ub85c KPI \ub2ec\uc131 \ub9c8\uc77c\uc2a4\ud1a4\uc744 \uc55e\ub2f9\uaca8\ubcf4\uc138\uc694. SEO\uc640\uc758 \ucc28\uc774, \uc608\uc0b0 \uc124\uc815, \ud0a4\uc6cc\ub4dc \ucd5c\uc801\ud654\uae4c\uc9c0, \uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ubaa8\ub4e0 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2f4\uc558\uc2b5\ub2c8\ub2e4.","monday_item_id":11238664662,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14045],"tags":[],"class_list":["post-258934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ko"],"acf":{"parse_from_google_doc":false,"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ud68c\uc758\uc5d0\uc11c\ub294 \uc138 \uae00\uc790 \uc57d\uc5b4\ub098 \uc720\ud589\uc5b4\uac00 \ub04a\uc784\uc5c6\uc774 \uc3df\uc544\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO, SEM, PPC, KPI, CRO, CTA, CPM\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\uc88b\uc544\uc694, \ubaa8\ub450 KPI \ub2ec\uc131\uc744 \uc704\ud574 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uc811\uadfc\ud574 \ubd05\uc2dc\ub2e4. \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\ub97c \ud65c\uc6a9\ud558\uac70\ub098, \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc2dc\ub3c4\ud574 \ubcf4\uac70\ub098, \uc190\uc26c\uc6b4 \uc131\uacfc(\ub85c\uc6b0 \ud589\uc789 \ud504\ub8e8\ud2b8)\ub97c \ub178\ub824\ubcf4\ub294 \uac74 \uc5b4\ub5a8\uae4c\uc694? \uc548 \ub418\uba74 \ub2e4\uc2dc \uc810\uac80\ud574\uc11c \uc9c0\ud45c\ub97c \uc6c0\uc9c1\uc774\uc8e0.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud558\uc544.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub7f0 \ub9d0\ub4e4\uc744 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac74 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 SEO\uc640 SEM\uc740 \ub354\uc6b1 \uadf8\ub807\uc8e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub450 \uc6a9\uc5b4\ub294 \ubaa8\ub450 \u2018Search\u2019\uc640 \u2018Engine\u2019\uc774\ub77c\ub294 \ub2e8\uc5b4\ub97c \uacf5\uc720\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \ub9e4\uc6b0 \ub2e4\ub985\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO(\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654)\ub294 \uc775\uc219\ud560 \uac81\ub2c8\ub2e4. \ub9ce\uc740 \uc5d0\uc774\uc804\uc2dc\uac00 \uc774\ub97c \ud64d\ubcf4\ud558\uba70 \uc601\uc5c5 \uc804\ud654\ub97c \uac78\uc5b4\uc624\uace4 \ud558\ub2c8\uae4c\uc694. \uadf8\ub7ec\ub098 SEM\uc5d0 \ub300\ud574\uc11c\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ubaa8\ub974\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubc14\ub85c \uc774 \ubd80\ubd84\uc744 \ub2e4\ub8e8\uae30 \uc704\ud574 \uc774 \uae00\uc744 \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uac00\uc774\ub4dc\ub294 SEM\uc774 \ubb34\uc5c7\uc778\uc9c0, SEO\uc640 \uc5b4\ub5a4 \uc810\uc774 \ub2e4\ub978\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4\uc5d0 SEM \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc54c\ub824\uc904 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"SEM(\uac80\uc0c9 \uc5d4\uc9c4 \ub9c8\ucf00\ud305)\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">SEM\uc740 Search Engine Marketing\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9d0 \uadf8\ub300\ub85c \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ub9c8\ucf00\ud305\uc744 \ub73b\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc \uc774\ub294 \uc544\uc6c3\ubc14\uc6b4\ub4dc(Outbound) \uc911\uc2ec\uc758 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc989, \uace0\uac1d\uc774 \ub2f9\uc2e0\uc744 \ucc3e\uc544\uc624\ub294 SEO(\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654)\uc640 \ub2ec\ub9ac, \ub2f9\uc2e0\uc774 \uc9c1\uc811 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0 \uc720\ub8cc \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c PPC(Pay Per Click, \ud074\ub9ad\ub2f9 \uacfc\uae08\ud615 \uad11\uace0)\ub77c\uace0 \ubd88\ub9bd\ub2c8\ub2e4.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\uc774\ub97c \ud1b5\ud574 Google, Bing, Yahoo \uac19\uc740 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uc720\ub8cc \uad11\uace0 \ucea0\ud398\uc778\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \u2018\ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\u2019\ub97c \uac80\uc0c9\ud574\ubcf8 \uc801\uc774 \uc788\ub2e4\uba74 monday.com\uc758 \uad11\uace0\ub97c \ubcf8 \uc801\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19079 size-full\" title=\"Project Management Software SERPs\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17.png\" alt=\"Project management software search result.\" width=\"1999\" height=\"567\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17.png 1999w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17-300x85.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17-1024x290.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17-768x218.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image1-17-1536x436.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n"},{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">Google\uc740 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \uac80\uc0c9 \uc5d4\uc9c4\uc73c\ub85c, SEM \ud65c\ub3d9\uc758 \ub300\ubd80\ubd84\uc774 Google\uc744 \uc911\uc2ec\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc804\uccb4 \uc778\uad6c\uc758 \uc57d <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2020-july-global-statshot\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\">\ub294 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc704\ud55c \uac80\uc0c9\uc744 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uc2dc\uc791\ud558\uba70, \uc774 \uc911 <\/span><a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\"><span style=\"font-weight: 400;\">94%<\/span><\/a><span style=\"font-weight: 400;\">\ub294 Google\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\uadf8\ub798\uc11c SEM\uc744 \uc0dd\uac01\ud560 \ub54c \ub300\ubd80\ubd84 Google \uac80\uc0c9 \uad11\uace0\ub97c \ub5a0\uc62c\ub9ac\ub294 \uac83\uc774 \uc790\uc5f0\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc720\ub8cc \uac80\uc0c9 \uad11\uace0\ub294 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574 \uc6d0\ud558\ub294 \uace0\uac1d(\uc989, \uadf8 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucc3e\ub294 \uc0ac\ub78c\ub4e4)\uc5d0\uac8c \uc9c1\uc811\uc801\uc73c\ub85c \uc624\ud37c\ub97c \uc54c\ub9b4 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM\uc5d0\uc11c\ub294 \uc608\uc0b0\uacfc \uacfc\uae08 \uae30\uc900\uc744 \uc790\uc720\ub86d\uac8c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1,000\ubc88 \ub610\ub294 100\ub9cc \ubc88\uc758 \ub178\ucd9c\ub9c8\ub2e4 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uac70\ub098, \ud074\ub9ad\ubcc4\ub85c, \uc804\ud658\ubcc4\ub85c \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uc2dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub294 \uc790\uc8fc \uc811\ud558\ub294 \ud398\uc774\uc2a4\ubd81\uc774\ub098 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c\uc758 PPC(\ud074\ub9ad\ub2f9 \uacfc\uae08) \uad11\uace0\uc640\ub3c4 \ube44\uc2b7\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub294 \ud074\ub9ad\ub960(CTR)\ub85c \uce21\uc815\ud558\ub294\ub370, \uc774\ub294 \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c \uc911 \uc2e4\uc81c\ub85c \ud074\ub9ad\ud55c \uc0ac\ub78c\uc758 \ube44\uc728\uc744 \ub73b\ud569\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"SEM\uacfc SEO\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc778\uac00\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ucd08\ubcf4 \ub9c8\ucf00\ud130\ub4e4\uc774 SEM\uacfc SEO\ub97c \ud63c\ub3d9\ud558\ub294 \uac83\uc740 \ud754\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 \uc774\ub984\uc774 \ub108\ubb34 \ube44\uc2b7\ud574\uc11c \ud5f7\uac08\ub9ac\uae30 \uc27d\uc8e0. \ud558\uc9c0\ub9cc \ub450 \uac1c\ub150\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \ub9e4\uc6b0 \ub2e4\ub985\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM\uc740 \uc720\ub8cc \uac80\uc0c9 \uad11\uace0\uc785\ub2c8\ub2e4. \uc989, \uad11\uace0\ub97c \uc81c\uc791\ud558\uace0, \ud0c0\uae43 \uace0\uac1d\uc744 \uc124\uc815\ud558\uba70, \uad11\uace0 \uc608\uc0b0\uc744 \uacb0\uc815\ud558\uace0, \uac80\uc0c9 \uc774\uc6a9\uc790\uc5d0\uac8c \uc9c1\uc811 \uc624\ud37c\ub97c \ub178\ucd9c\ud558\ub294 \ud65c\ub3d9\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubc18\uba74 SEO\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc640 \ucf58\ud150\uce20\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0\uc11c \uc790\uc5f0 \uac80\uc0c9(Organic Traffic)\uc744 \ud1b5\ud574 \ub354 \uc790\uc8fc \ub178\ucd9c\ub418\ub3c4\ub85d \ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, SEMRush \uac19\uc740 <\/span><a href=\"https:\/\/monday.com\/w\/work-management\/marketing\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uad00\ub9ac \ud234<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \uc0ac\uc6a9\ud558\uba74 SEO \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub294 \uc0ac\uc774\ud2b8 \ub0b4\ubd80\uc640 \uc678\ubd80\uc5d0\uc11c\uc758 \ucf58\ud150\uce20 \uc870\uc815, \ub9c1\ud06c \uad6c\ucd95 \ub4f1\uc758 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ub450 \uc804\ub7b5\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 \uc18d\ub3c4\uc785\ub2c8\ub2e4.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SEM\uc740 \uc989\uac01\uc801\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc18\uba74, SEO\ub294 \uc2dc\uac04\uc774 \uac78\ub9ac\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc77c\ubc18\uc801\uc73c\ub85c SEO\ub294 \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc(ROI)\ub97c \ubcf4\uae30\uae4c\uc9c0 \uc57d 3~6\uac1c\uc6d4 \uc815\ub3c4\uc758 \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub7ec\ub098 SEM\uc740 \uad11\uace0\ub97c \ud65c\uc131\ud654\ud558\uc790\ub9c8\uc790 \uba87 \ucd08 \ub0b4\ub85c \uac80\uc0c9 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ucc98\ub7fc \ub458\uc740 \uc131\uaca9\uc774 \ub2e4\ub974\uc9c0\ub9cc, \uc2e4\uc81c \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc11c\ub85c \uae34\ubc00\ud788 \ubcf4\uc644\ud558\uba70 \ud568\uaed8 \uc791\ub3d9\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>SEM\uacfc SEO \ub458 \ub2e4 \ud544\uc694\ud55c\uac00\uc694?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 SEM\uacfc SEO\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774 \ub458\uc744 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud1b5\ud569\ud558\uba74 \uc11c\ub85c\ub97c \ubcf4\uc644\ud558\uba70 \ub354 \ud070 \ud6a8\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"twitter-box\" arial-label=\"Tweet\" target=\"_blank\" onclick=\"window.open(this.href,'targetWindow','toolbar=no,location=no,status=no,menubar=no,scrollbars=yes,resizable=yes, width=800,height=450'); return false;\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\">SEO \uc804\ub7b5\uc774 \uc810\ucc28 \uc790\ub9ac\ub97c \uc7a1\uc544\uac00\ub294 \ub3d9\uc548\uc5d0\ub294 SEM\uc5d0 \ud22c\uc790\ud574 \ud0c0\uae43 \ud2b8\ub798\ud53d\uc744 \ube60\ub974\uac8c \uc720\uc785\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc218\uc640 \ucc38\uc5ec\ub3c4, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub3d9\uc2dc\uc5d0 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<span><\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ud6c4 SEO\ub97c \ud1b5\ud574 \uc8fc\uc694 \ud0a4\uc6cc\ub4dc \uba87 \uac1c\uc5d0\uc11c 1\ud398\uc774\uc9c0 \uc21c\uc704\ub97c \ub2ec\uc131\ud558\uac8c \ub418\uba74, SEM \ud22c\uc790 \uaddc\ubaa8\ub97c \uc904\uc774\uace0 \uc131\uacfc\uac00 \uc88b\uc740 \uc77c\ubd80 \ud0a4\uc6cc\ub4dc\uc5d0\ub9cc \uad11\uace0\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc720\ub8cc \uad11\uace0\uc5d0 \ube44\ud574 <\/span><a href=\"https:\/\/webris.org\/organic-traffic-loss\/\"><span style=\"font-weight: 400;\">\uc720\uae30\uc801 \uac80\uc0c9(Organic Traffic)<\/span><\/a><span style=\"font-weight: 400;\">\uc740 \uc131\uacfc\uac00 \ub098\ud0c0\ub098\uae30\uae4c\uc9c0 \uc2dc\uac04\uc774 \uac78\ub9ac\uc9c0\ub9cc, \ud6a8\uacfc\uac00 \uc624\ub798 \uc9c0\uc18d\ub418\uace0 \ud074\ub9ad\ub960\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. SEO\ub294 \ucf58\ud150\uce20\uc758 \u2018\uc9c0\uc18d \uac00\ub2a5\ud55c(Evergreen)\u2019 \ud2b9\uc131 \ub355\ubd84\uc5d0 \uc7a5\uae30\uc801\uc73c\ub85c \ub354 \ub192\uc740 ROI(\ud22c\uc790 \ub300\ube44 \uc218\uc775\ub960)\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub807\ub2e4\uace0 SEM\uc744 \ubb34\uc2dc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud604\uc7ac \uc804\uccb4 \uc6f9 \ud2b8\ub798\ud53d\uc758 \uc57d <\/span><a href=\"https:\/\/www.mediapost.com\/publications\/article\/347378\/google-crushes-facebook-as-commerce-traffic-genera.html\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\">\ub294 \uc790\uc5f0 \uac80\uc0c9 \uacb0\uacfc(SEO)\uc5d0\uc11c \ubc1c\uc0dd\ud558\uba70, SEM\uacfc \uac19\uc740 \uac80\uc0c9 \uad11\uace0\ub97c \ud1b5\ud574 28%\uac00 \uc720\uc785\ub429\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>SEO \uac1c\uc120\uc740 SEM\uc744 \uac15\ud558\uac8c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO \uac1c\uc120\uc740 SEM\uc744 \ub354\uc6b1 \uac15\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\uac8c \uc5b4\ub5bb\uac8c \uac00\ub2a5\ud560\uae4c\uc694?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\uc740 \uac01 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ud488\uc9c8 \uc810\uc218(Quality Score)\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9cc\uc57d \uc0ac\ub78c\ub4e4\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\ub2e4\uac00 \uae08\uc138 \uc774\ud0c8\ud558\uac70\ub098 \ubd88\ud3b8\ud55c \uacbd\ud5d8\uc744 \ud55c\ub2e4\uba74, \ud488\uc9c8 \uc810\uc218\uac00 \ub5a8\uc5b4\uc9c0\uace0 Google\uc740 SEM \uad11\uace0\uc758 \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc744 \ub354 \ub192\uac8c \ucc45\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubc18\ub300\ub85c \ud398\uc774\uc9c0\uc758 SEO\ub97c \uac1c\uc120\ud558\uba74 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uc774 \ud5a5\uc0c1\ub418\uace0, \uacb0\uacfc\uc801\uc73c\ub85c \ud488\uc9c8 \uc810\uc218\uac00 \uc62c\ub77c\uac00\uba70 \uad11\uace0\ube44 \ubd80\ub2f4\uc774 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"SEM\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">SEM\uc740 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \ub3d5\uc2b5\ub2c8\ub2e4. \ube60\ub978 \uc218\uc775 \ucc3d\ucd9c, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1, \ud0c0\uae43 \uace0\uac1d\uc5d0 \ub300\ud55c \uc815\ubc00\ud55c \ub3c4\ub2ec, \uadf8\ub9ac\uace0 \uc608\uc0b0 \uaddc\ubaa8\uc5d0 \ub9de\ucd98 \uc720\uc5f0\ud55c \uc6b4\uc601\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc774 \uac15\uc810\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM\uc758 \uc911\uc694\uc131\uc740 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc2e4\ud589\ud560\uc9c0\ub294 \ub9c9\ub9c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc131\uacf5\uc758 \uccab\uac78\uc74c\uc740 \uc870\uc9c1\uc801\uc778 \uccb4\uacc4(Organization)\uc785\ub2c8\ub2e4. <\/span><a href=\"https:\/\/monday.com\/templates\/marketing-calendar\"><span style=\"font-weight: 400;\">monday.com\uc758 \ub9c8\ucf00\ud305 \uce98\ub9b0\ub354<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ud65c\uc6a9\ud558\uba74 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc190\uc27d\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud300\uc6d0\uc744 \ucd08\ub300\ud574 \ud611\uc5c5\ud558\uace0, \uc608\uc0b0\uc744 \uc124\uc815\ud558\uba70, \ucea0\ud398\uc778 \ub178\ud2b8\ub97c \ud55c \uacf3\uc5d0 \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19084 size-full\" title=\"Marketing Calendar Template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2020\/09\/image2-16.png\" alt=\"monday.com\u2019s marketing calendar\" width=\"1352\" height=\"504\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image2-16.png 1352w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image2-16-300x112.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image2-16-1024x382.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image2-16-768x286.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\ub9ac\ud588\ub2e4\uba74, \uc774\uc81c\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud560 \ucc28\ub840\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>1. \uace0\uac1d \uc758\ub3c4\uc5d0 \uc9d1\uc911\ud558\uae30<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uac00\uc7a5 \uba3c\uc800 \ud30c\uc545\ud574\uc57c \ud560 \uac83\uc740 \uace0\uac1d\uc758 \uac80\uc0c9 \uc758\ub3c4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uace0\uac1d\uc774 \ud2b9\uc815 \uac80\uc0c9\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uba74 Google \uad11\uace0\ub97c \uace0\uac1d\uc758 \uc695\uad6c\uc640 \ud544\uc694\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ud638\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc778\uad6c\ud1b5\uacc4 \ub370\uc774\ud130 \ub4f1 \ub2e4\uc591\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc138\ubc00\ud558\uac8c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud65c\uc131 \uace0\uac1d, \uc2e0\uaddc \uc720\uc785 \uace0\uac1d, \uc774\ud0c8 \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uba74\uc11c \uacf5\ud1b5\uc810\uacfc \ucc28\uc774\uc810\uc744 \ucc3e\uc544\ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacfc\uac70\uc758 \uc131\uacf5 \uc0ac\ub840\uc640 \uc2e4\ud328 \uc0ac\ub840, \uadf8\ub9ac\uace0 \ud604\uc7ac\uc758 \uae30\ud68c\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub294 \ub9e4\uc6b0 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc740 \uac80\uc0c9\ud560 \ub54c \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc758\ub3c4 \uc911 \ud558\ub098\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubcf4\ud1b5 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc720\ub85c \uac80\uc0c9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9ac\uc11c\uce58(\uc815\ubcf4 \ud0d0\uc0c9)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc81c\ud488 \uad6c\ub9e4<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEM \uacc4\ud68d\uc5d0 \ud3ec\ud568\ud560 \ud0a4\uc6cc\ub4dc\uc758 \uac80\uc0c9 \uc758\ub3c4 \ubd84\ud3ec\ub97c \ud30c\uc545\ud558\uba74, \uadf8\ub4e4\uc774 \ucc3e\ub294 \ubaa9\uc801\uc774 \ub2f9\uc2e0\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ub9c1\ud06c\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\uac00 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub098 \ub9ac\uc11c\uce58 \uc6a9\ub3c4\ub85c \uc8fc\ub85c \uac80\uc0c9\ub41c\ub2e4\uba74, \uc81c\ud488 \ud310\ub9e4\ub97c \ubaa9\ud45c\ub85c \ud55c \uad11\uace0\uc5d0\ub294 \ube44\ud6a8\uc728\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uc7a0\uc7ac \uace0\uac1d\uc758 \uc758\ub3c4\uc640 \ubcc0\ud654 \ucd94\uc138\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574, monday.com\uc758 <\/span><a href=\"https:\/\/monday.com\/templates\/lead-management\"><span style=\"font-weight: 400;\">\ub9ac\ub4dc \uad00\ub9ac \ud15c\ud50c\ub9bf<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ud65c\uc6a9\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ubb38\uc81c\uc810, \uad00\uc2ec\uc0ac, \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc2dc\uac04\uc5d0 \ub530\ub77c \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19089 size-full\" title=\"Lead Management Template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22.png\" alt=\"Lead Management template from Monday.com\" width=\"1841\" height=\"708\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22.png 1841w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22-300x115.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22-1024x394.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22-768x295.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image3-22-1536x591.png 1536w\" sizes=\"(max-width: 1841px) 100vw, 1841px\" \/><\/p>\n<h3><b>2. \uc608\uc0b0\uc744 \uc900\uc218\ud558\uae30<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEM\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub294 \uc608\uc0b0 \ubc94\uc704\ub97c \uba85\ud655\ud788 \uc815\ud558\uace0, \uadf8 \ud55c\ub3c4\ub97c \ubc18\ub4dc\uc2dc \uc9c0\ud0a4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \uacbd\uc7c1\uc0ac\ub4e4\uacfc \uc5b4\uae68\ub97c \ub098\ub780\ud788 \ud558\uae30 \uc704\ud574 \uc5bc\ub9c8\ub97c \uc368\uc57c \ud558\ub294\uc9c0\ub3c4 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM \uc608\uc0b0\uc740 \ub2e8\uc21c\ud788 \uad11\uace0\ube44\ub9cc\uc744 \uc758\ubbf8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \ub370 \uc2dc\uac04\uacfc \uc778\ub825\uc774 \ud544\uc694\ud558\uace0, \uad11\uace0 \ubb38\uad6c\ub97c \uc791\uc131\ud574\uc57c \ud558\uba70, \uad11\uace0\uc5d0 \ub4e4\uc5b4\uac08 \uc774\ubbf8\uc9c0\ub098 \uc601\uc0c1 \ub4f1 \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20 \uc81c\uc791\ube44\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uad11\uace0 \ud074\ub9ad \uc774\ud6c4\ub85c \uc5f0\uacb0\ub418\ub294 \ub79c\ub529 \ud398\uc774\uc9c0 \uc81c\uc791\uc5d0\ub3c4 \ube44\uc6a9\uc774 \ub4e4\uc5b4\uac11\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ubaa8\ub4e0 \uac83\uc774 \uacb0\uad6d \uc608\uc0c1\ubcf4\ub2e4 \ub9ce\uc740 \uc9c0\ucd9c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub530\ub77c\uc11c monday.com\uc758 <\/span><a href=\"https:\/\/monday.com\/templates\/budget-tracker\"><span style=\"font-weight: 400;\">\uc608\uc0b0 \ucd94\uc801 \ud15c\ud50c\ub9bf<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ud65c\uc6a9\ud558\uba74 \ucea0\ud398\uc778 \ub3d9\uc548 \ubc1c\uc0dd\ud558\ub294 \uac01\uc885 \ube44\uc6a9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub97c \ud1b5\ud574 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud1b5\uc81c\ud558\uba74\uc11c\ub3c4 \ubaa9\ud45c \ubc94\uc704 \uc548\uc5d0\uc11c \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19099 size-full\" title=\"Budget Tracker Template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19.png\" alt=\"monday.com\u2019s Budget Tracker template\" width=\"1854\" height=\"690\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19.png 1854w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19-300x112.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19-1024x381.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19-768x286.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image5-19-1536x572.png 1536w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><\/p>\n<h3><b>3. \ud0a4\uc6cc\ub4dc \ucd5c\uc801\ud654\ud558\uae30<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uccab \ubc88\uc9f8 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uae30 \uc804\uc5d0, \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\ub97c \uacf5\ub7b5\ud560\uc9c0 \ud655\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc5f0\uad00\uc131\uc774 \ub192\uace0 \uac80\uc0c9\ub7c9\uc774 \ub9ce\uc740 \ud0a4\uc6cc\ub4dc\ub97c \ucc3e\uae30 \uc704\ud55c \ucca0\uc800\ud55c \ub9ac\uc11c\uce58\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \uac19\uc740 \uac80\uc0c9 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub294 \uad00\ub828\ub41c \uc5ec\ub7ec \ud0a4\uc6cc\ub4dc\ub97c \ubb36\uc5b4 \uad11\uace0 \uadf8\ub8f9(Ad Group)\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uae30\ub2a5\uc740 \uc11c\ub85c \ub2e4\ub978 \ud0c0\uae43 \uace0\uac1d\uce35\uc744 \uacf5\ub7b5\ud558\uac70\ub098, \ub3d9\uc77c\ud55c \uace0\uac1d\uce35 \ub0b4\uc5d0\uc11c\ub3c4 \ub2e4\uc591\ud55c \ubb38\uc81c\ub098 \uad00\uc2ec\uc0ac\ub97c \ub2e4\ub8f0 \ub54c \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \uc774 \uacfc\uc815\uc740 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\uae30\uc5d0 \uc644\ubcbd\ud55c \uae30\ud68c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B \ud14c\uc2a4\ud2b8\ub780 \ub3d9\uc77c\ud55c \ubaa9\ud45c\ub97c \uac00\uc9c4 \ub450 \uac1c\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ud574 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ube44\uad50 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud0a4\uc6cc\ub4dc\uac00 \uad11\uace0 \ubb38\uad6c\uc640 \uc5b4\ub5bb\uac8c \ub9de\ubb3c\ub9ac\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0, \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucf58\ud150\uce20\uc5d0 \ub179\uc5ec\ub0b4\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud0a4\uc6cc\ub4dc\ub97c \ubb34\uc791\uc815 \ub098\uc5f4\ud558\ub294 \uac83\uc740 \ud53c\ud574\uc57c \ud569\ub2c8\ub2e4. \ucf58\ud150\uce20\uac00 \uc5b4\ub514\uc5d0, \uc5b8\uc81c \ub178\ucd9c\ub418\ub294\uc9c0\ub97c \uacb0\uc815\uc9d3\ub294 \uc5ec\ub7ec \uc694\uc18c \uc911 \ud558\ub098\ub294 \uad11\uace0 \uc790\uccb4\uc758 \ud488\uc9c8\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc989, \uad11\uace0\ub294 \uba85\ud655\ud558\uace0 \uc774\ud574\ud558\uae30 \uc26c\uc6cc\uc57c \ud569\ub2c8\ub2e4. \u2018\ud55c \ub2e8\uc5b4\ub77c\ub3c4 \ub354 \ub123\uae30 \uc704\ud574\u2019 \ucf58\ud150\uce20 \ud488\uc9c8\uc744 \ud76c\uc0dd\ud558\uc9c0 \ub9c8\uc138\uc694.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \u2018\ubd80\uc815 \ud0a4\uc6cc\ub4dc\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \uad11\uace0 \ub0ad\ube44\ub97c \uc904\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubd80\uc815 \ud0a4\uc6cc\ub4dc\ub294 \uad11\uace0\uc5d0\uc11c \uc81c\uc678\ud560 \uac80\uc0c9\uc5b4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \uc9c0\uc5ed\uc5d0\uc11c \uc790\ub3d9\ucc28\ub97c \ud310\ub9e4\ud558\ub824\ub294 \uacbd\uc6b0, \u201c\ub80c\ud2b8(Rent)\u201d\ub098 \u201c\ub80c\ud0c8(Rental)\u201d \uac19\uc740 \ub2e8\uc5b4\ub97c \ubd80\uc815 \ud0a4\uc6cc\ub4dc\ub85c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ub2e8\uc21c\ud788 \ub80c\ud2b8 \uc11c\ube44\uc2a4\ub97c \ucc3e\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ub178\ucd9c\ub418\uc5b4 \ud074\ub9ad\ub2f9 \ube44\uc6a9\ub9cc \ubc1c\uc0dd\ud558\uace0, \uc2e4\uc9c8\uc801\uc778 \uc804\ud658(\uad6c\ub9e4)\uc740 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ubaa8\ub4e0 \uc694\uc18c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub824\uba74 \uccb4\uacc4\uc801\uc778 \uad00\ub9ac\uac00 \ud544\uc218\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub97c \uc704\ud574 monday.com\uc758 <\/span><a href=\"https:\/\/monday.com\/templates\/content-planning\"><span style=\"font-weight: 400;\">\ucf58\ud150\uce20 \uae30\ud68d \ud15c\ud50c\ub9bf<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ud65c\uc6a9\ud558\uba74,\uad11\uace0 \ucf58\ud150\uce20 \uad6c\uc131 \ubc29\uc2dd\uacfc \uc0ac\uc6a9 \uc911\uc778 \ud0a4\uc6cc\ub4dc, \ubd80\uc815 \ud0a4\uc6cc\ub4dc\ub97c \ubaa8\ub450 \ud55c\ub208\uc5d0 \ud30c\uc545\ud558\uba70 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19094 size-full\" title=\"Content Planning Template\" src=\"https:\/\/www.monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16.png\" alt=\"monday.com Content Planning template\" width=\"1564\" height=\"882\" srcset=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16.png 1564w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16-300x169.png 300w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16-1024x577.png 1024w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16-768x433.png 768w, https:\/\/monday.com\/blog\/wp-content\/uploads\/2020\/09\/image4-16-1536x866.png 1536w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/p>\n"}]},{"main_heading":"\uacb0\ub860 ","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">PPC\ub4e0 SEM\uc774\ub4e0, \uc774\uac83\uc740 \ud604\ub300 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.\uc774 \ub450 \uc6a9\uc5b4\ub97c SEO\uc640 \ud63c\ub3d9\ud558\uac70\ub098 \ud558\ub098\ub85c \ubb36\ub294 \uac83\uc740 \ud53c\ud574\uc57c \ud569\ub2c8\ub2e4. SEM\uacfc SEO\ub294 \uc774\ub984\uc774 \ube44\uc2b7\ud560 \ubfd0, \uadfc\ubcf8\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\ub2a5\uacfc \ubaa9\uc801\uc774 \uc644\uc804\ud788 \ub2e4\ub985\ub2c8\ub2e4.SEM \uc804\ub7b5\uc758 \uc131\uacf5\uc740 \uad11\uace0\ub97c \uc5bc\ub9c8\ub098 \uc798 \ucd94\uc801\ud558\uace0, \uad11\uace0 \ubb38\uad6c\uc640 \ucf58\ud150\uce20\ub97c \uc0ac\uc804\uc5d0 \uc5bc\ub9c8\ub098 \uccb4\uacc4\uc801\uc73c\ub85c \uae30\ud68d\ud558\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ub97c \uc704\ud574\uc11c\ub294 monday.com\uc758 <\/span><a href=\"https:\/\/monday.com\/templates\/content-planning\"><span style=\"font-weight: 400;\">\ucf58\ud150\uce20 \uae30\ud68d<\/span><\/a><span style=\"font-weight: 400;\"> \ubc0f <\/span><a href=\"https:\/\/monday.com\/templates\/marketing-calendar\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uce98\ub9b0\ub354<\/span><\/a><span style=\"font-weight: 400;\"> \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud6a8\uc728\uc801\uc778 \uacc4\ud68d\uacfc \uad00\ub9ac\uac00 SEM \uc131\uacfc\ub97c \uacb0\uc815\uc9d3\ub294 \ud575\uc2ec\uc774\ub2c8\uae4c\uc694.<\/span><\/p>\n<a class=\"cta-button blue-button\" aria-label=\"\ub9c8\ucf00\ud305 \ud15c\ud50c\ub9bf\uc744 \uc9c0\uae08 \ubc14\ub85c \uc0ac\uc6a9\ud574\ubcf4\uc138\uc694!\" href=\"https:\/\/monday.com\/templates\/marketing-calendar\" target=\"_blank\">\ub9c8\ucf00\ud305 \ud15c\ud50c\ub9bf\uc744 \uc9c0\uae08 \ubc14\ub85c \uc0ac\uc6a9\ud574\ubcf4\uc138\uc694!<\/a>\n"}]},{"main_heading":"\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38(FAQ)","content_block":[{"acf_fc_layout":"text","content":"<h3><b>SEM\uc744 \ud1b5\ud574 KPI\ub97c \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud560 \uc218 \uc788\ub098\uc694?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEM\uc740 \ud0c0\uae43 \uace0\uac1d\uc5d0\uac8c \ube60\ub974\uac8c \ub3c4\ub2ec\ud558\uace0 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \uc804\ub7b5\uc73c\ub85c, \ud074\ub9ad\ub960(CTR)\uacfc \uc804\ud658\uc728\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0 \ud6a8\uc728\uc744 \uac1c\uc120\ud558\uba74 KPI \ub2ec\uc131 \uc18d\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc73c\uba70, \uba85\ud655\ud55c \ubaa9\ud45c \ub2ec\uc131 \uae30\uc900\uc744 \uc124\uc815\ud558\uace0 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ud55c \uac78\uc74c \ub354 \uac00\uae4c\uc6cc\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>SEM \ucea0\ud398\uc778\uc5d0\uc11c \ub9c8\uc77c\uc2a4\ud1a4\uc740 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\uc77c\uc2a4\ud1a4\uc740 \uad11\uace0 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