{"id":258251,"date":"2025-10-27T04:42:04","date_gmt":"2025-10-27T09:42:04","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=258251"},"modified":"2025-11-02T09:49:43","modified_gmt":"2025-11-02T14:49:43","slug":"5-steps-to-a-more-effective-marketing-management-process","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/ko\/marketing-ko\/5-steps-to-a-more-effective-marketing-management-process\/","title":{"rendered":"SWOT \ubd84\uc11d\uacfc \ud504\ub85c\uc138\uc2a4 \ub9f5\uc73c\ub85c \uc644\uc131\ud558\ub294 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 5\ub2e8\uacc4"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":258311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"SWOT \ubd84\uc11d\uacfc \ud504\ub85c\uc138\uc2a4 \ub9f5\uc73c\ub85c 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\uc81c\uacf5\ud569\ub2c8\ub2e4.","monday_item_id":11238660544,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14045],"tags":[],"class_list":["post-258251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ko"],"acf":{"parse_from_google_doc":false,"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub2f9\uc2e0\uc740 \ub2e4\ub978 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \ub514\uc9c0\ud138 \ubb34\ub300\uc758 \uc815\uc0c1\uc5d0 \uc624\ub974\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uba70 \uac10\ud0c4\ud55c \uc801\uc774 \uc788\ub098\uc694?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc5b4\ub5a4 \ud300\uc740 \uc5b4\ub5bb\uac8c \uadf8\ub807\uac8c \uc190\uc27d\uac8c \ub9c8\ucf00\ud305\uc744 \uc131\uacf5\uc2dc\ud0ac \uc218 \uc788\uc744\uae4c\uc694?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \uc18c\uc15c \ubbf8\ub514\uc5b4, PR \ub4f1 \uc5b4\ub5a4 \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud558\ub4e0 \uac04\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \uacc4\ud68d\ub41c \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc62c\ubc14\ub978 \ud504\ub85c\uc138\uc2a4\ub97c \uac16\ucd94\uba74 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \ud601\uc2e0\ud558\uba70, \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc804\uccb4 \ud750\ub984\uc744 \ud55c\ub208\uc5d0 \ubcfc \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4 \ub9f5\uc744 \uba3c\uc800 \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0\uc11c \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\ubc1c\ud558\ub294 5\ub2e8\uacc4 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uc758 \ubaa9\ud45c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub294 \ud55c \ubc88 \ub9cc\ub4e4\uc5b4\ub450\uace0 \ub2e4\uc2dc\ub294 \uc190\ub300\uc9c0 \uc54a\ub294 \uc9c0\uce68\uc11c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ud788\ub824 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud589\u00b7\ubd84\uc11d\u00b7\uc801\uc751\uc774 \ud544\uc694\ud55c, \uc0b4\uc544 \uc788\ub294 \uc7a5\uae30 \uc804\ub7b5\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc989, \uc774 \ud504\ub85c\uc138\uc2a4\ub294 \ud589\ub3d9, \ubd84\uc11d, \uadf8\ub9ac\uace0 \uc720\uc5f0\ud55c \ub300\uc751\ub825\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc804\ub7b5\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud300\uc758 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud6a8\uc728\uc801\uc778 \ud611\uc5c5 \ucd09\uc9c4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc804\ub7b5\uacfc \uadf8 \uacb0\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ubb38\uc11c\ud654<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc124\uc815<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uacb0\uacfc \ubaa8\ub2c8\ud130\ub9c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc9c0\uc18d\uc801 \ucd5c\uc801\ud654 \ubc0f \uac1c\uc120<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774 \ud504\ub85c\uc138\uc2a4\uac00 \ub2e4\ub978 \uc804\ub7b5\ub4e4\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \uc774\uc720\ub294 \uc2e4\uc9c8\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CoSchedule\uc758 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubaa9\ud45c\ub97c \uc124\uc815\ud55c \ub9c8\ucf00\ud130\ub294 <\/span><b>376%<\/b><span style=\"font-weight: 400;\"> \ub354 \ub192\uc740 \uc131\uacf5\ub960\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc804\ub7b5\uc744 \ubb38\uc11c\ud654\ud55c \ub9c8\ucf00\ud130\ub294 <\/span><b>313%<\/b><span style=\"font-weight: 400;\"> \ub354 \ub192\uc740 \uc131\uacf5\ub960\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc0ac\uc804\uc5d0 \ud504\ub85c\uc81d\ud2b8\ub97c \uacc4\ud68d\ud558\ub294 \ub9c8\ucf00\ud130\ub294 <\/span><b>356%<\/b><span style=\"font-weight: 400;\"> \ub354 \ub192\uc740 \uc131\uacf5\ub960\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc \ud765\ubbf8\ub86d\uac8c\ub3c4, \uc804\uccb4 \ub9c8\ucf00\ud305 \ud300\uc758 \ub2e8 51%\ub9cc\uc774 \ucea0\ud398\uc778\uacfc \ud504\ub85c\uc81d\ud2b8\ub97c \uc0ac\uc804\uc5d0 \uccb4\uacc4\uc801\uc73c\ub85c \uacc4\ud68d\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\ub3c4 \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ub354 \ub9e4\ub044\ub7fd\uac8c \ub9cc\ub4e4\uc5b4\uc904 \ub9c8\ucf00\ud305 \uad00\ub9ac \ub3c4\uad6c\uac00 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc77c \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\uc81c \uae30\uc5c5\uc774 \ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \uc5b4\ub5bb\uac8c \uad6c\ucd95\ud560 \uc218 \uc788\ub294\uc9c0 \ub2e8\uacc4\ubcc4\ub85c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 5\ub2e8\uacc4","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\ub77c\uba74 \uae30\ubcf8\uc801\uc778 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc774\ubbf8 \uc775\uc219\ud560 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ud504\ub85c\uc138\uc2a4 \ub9f5\uc73c\ub85c \uc2dc\uac01\ud654\ud558\uba74, \uc804\uccb4 \uc804\ub7b5\uc758 \ud750\ub984\uacfc \ubcd1\ubaa9 \uc9c0\uc810\uc744 \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c\ub294 \ubc14\uc774\uc5b4 \ud398\ub974\uc18c\ub098\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc774\ub098 SEO \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ubc95\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d \uc804\ud658\uc744 \ube60\ub974\uac8c \uc774\ub04c\uc5b4\ub0b4\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\u00b7\uc2e4\ud589\u00b7\uce21\uc815\ud558\ub294 \ubc29\ubc95\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc544\ub798\uc5d0\uc11c\ub294 \uccb4\uacc4\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 5\ub2e8\uacc4\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>1\ub2e8\uacc4: \ubd84\uc11d\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ubd84\uc11d\uc740 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ud0c0\uae43 \uc2dc\uc7a5\uacfc \uacbd\uc7c1\uc0ac\ub97c \uc870\uc0ac\ud558\uace0, \uacfc\uac70 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \ub9ce\uc740 \uae30\uc5c5\uc774 \uc804\ud1b5\uc801\uc778 <\/span><a href=\"https:\/\/www.mindtools.com\/amtbj63\/swot-analysis\"><span style=\"font-weight: 400;\">SWOT \ubd84\uc11d<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ud65c\uc6a9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud2b9\ud788 SWOT \ubd84\uc11d \uacb0\uacfc\ub97c \ud504\ub85c\uc138\uc2a4 \ub9f5\uc73c\ub85c \uc2dc\uac01\ud654\ud558\uba74 \ud300\uc774 \ud604\ud669 \ud30c\uc545\uacfc \uc804\ub7b5 \uc218\ub9bd\uc744 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \uc608\uc0b0 \uc911 \ud3c9\uade0 <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-10-01-gartner-says-marketing-budgets-have-dropped-below-11-\"><span style=\"font-weight: 400;\">16%\ub97c \ub9c8\ucf00\ud305 \ubd84\uc11d<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0 \ud22c\uc790\ud560 \ub9cc\ud07c, \ubd84\uc11d\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ud300\uc740 \ubaa9\ud45c \uace0\uac1d\uc758 \ud2b9\uc131\uacfc \ub2c8\uc988, \uadf8\ub9ac\uace0 \uadf8\ub4e4\uc758 \ubb38\uc81c\ub97c \uc5b4\ub5bb\uac8c \uc790\uc0ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ud574\uacb0\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc644\ubcbd\ud788 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \uae30\uc874 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \uc2dc\uc7a5\uc758 \uc695\uad6c\uc640 \ud589\ub3d9 \ud328\ud134\uc5d0 \ub300\ud55c \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \uc774\uc804 \ucea0\ud398\uc778\uc758 <\/span><a href=\"https:\/\/www.bloomads.com\/blog\/tips-for-measuring-your-advertising-results\/\"><span style=\"font-weight: 400;\">KPI\ub97c \uc138\ubc00\ud788 \uac80\ud1a0<\/span><\/a><span style=\"font-weight: 400;\">\ud574 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uc5c8\ub294\uc9c0, \ubb34\uc5c7\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub85c\uc6b4 SWOT \ubd84\uc11d\uc744 \uc218\ud589\ud558\uba74, \ud5a5\ud6c4 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120 \ubc29\ud5a5\uc744 \uba85\ud655\ud788 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uc218\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \uac83\uc740 \ube44\ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> monday.com\uacfc \uac19\uc740 \uc911\uc559 \uc9d1\uc911\ud615 \ub514\uc9c0\ud138 \uc6cc\ud06c\uc2a4\ud398\uc774\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \ud6e8\uc52c \uac04\ub2e8\ud558\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. monday.com\uc5d0\uc11c\ub294 \uae30\uc874 \ucea0\ud398\uc778\uc744 \uc190\uc27d\uac8c \ucd94\uc801\ud558\uc5ec \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uc131\uacfc\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc73c\uba70, \uacbd\uc7c1\uc0ac \ubd84\uc11d \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud574 \uc8fc\uc694 \uacbd\uc7c1\uc0ac \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uacfc\uc815\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"},{"acf_fc_layout":"image","image_type":"normal","image":258253,"image_link":""},{"acf_fc_layout":"text","content":"<h3><b>2\ub2e8\uacc4: \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815<\/b><\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">HubSpot\uc758 \uc870\uc0ac<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0 \ub530\ub974\uba74 49%\uc758 \uae30\uc5c5\uc774 \u2018\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\u2019\ub97c \ucd5c\uc6b0\uc120 \ubaa9\ud45c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc \ub9c8\ucf00\ud305 \ud300\uc774 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc740 \uae30\uc5c5\ub9c8\ub2e4 \ub2e4\uc591\ud569\ub2c8\ub2e4. \uc774\ub54c \ud504\ub85c\uc138\uc2a4 \ub9f5\uc744 \ud65c\uc6a9\ud574 \ubaa9\ud45c \ub2ec\uc131 \ub2e8\uacc4\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc815\ub9ac\ud558\uba74, \ud300 \ub2e8\uc704 \uc758\uc0ac\uacb0\uc815\uc774 \ud6e8\uc52c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c0\ud45c\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \ud655\ubcf4\ud55c \uc7a0\uc7ac \uace0\uac1d(qualified lead) \uc218<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS \uc810\uc218\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud0c0\uae43 \uace0\uac1d\uc758 \ucc38\uc5ec \uc218\uc900<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud2b9\uc815 \ucea0\ud398\uc778 \ub610\ub294 \ud2b9\uc815 \uc804\ud658 \ubaa9\ud45c\uc5d0 \ub300\ud55c <\/span><a href=\"https:\/\/www.jivochat.com\/blog\/ecommerce\/how-to-increase-ecommerce-conversion-rate.html\"><span style=\"font-weight: 400;\">\uc804\ud658\uc728<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \ub4f1\uc744 \ud1b5\ud574 \uce21\uc815\ub418\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc218\uc900<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ubaa9\ud45c \uc124\uc815\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \uc885\uc885 SMART \uc2dc\uc2a4\ud15c\uc744 \ub530\ub974\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uc2dc\uc2a4\ud15c\uc744 \uc801\uc6a9\ud560 \ub54c, \ubaa9\ud45c\ub294 \ub2e4\uc74c \ub2e4\uc12f \uac00\uc9c0 \uae30\uc900\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S<\/b><span style=\"font-weight: 400;\">pecific(\uad6c\uccb4\uc801\uc774\uc5b4\uc57c \ud568): \ud2b9\uc815 \uc9c0\ud45c\ub098 \uc131\uacfc \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M<\/b><span style=\"font-weight: 400;\">easurable(\uce21\uc815 \uac00\ub2a5\ud574\uc57c \ud568): \uc9c4\ud589 \uc0c1\ud669\uc744 \uba85\ud655\ud788 \ucd94\uc801\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A<\/b><span style=\"font-weight: 400;\">ctionable(\uc2e4\ud589 \uac00\ub2a5\ud574\uc57c \ud568): \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \ud544\uc694\ud55c \ud589\ub3d9\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R<\/b><span style=\"font-weight: 400;\">ealistic(\ud604\uc2e4\uc801\uc774\uc5b4\uc57c \ud568): \uc2e4\uc81c\ub85c \ub2ec\uc131 \uac00\ub2a5\ud55c \uc218\uc900\uc758 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T<\/b><span style=\"font-weight: 400;\">ime-bound(\uae30\ud55c\uc774 \uba85\ud655\ud574\uc57c \ud568): \ub2ec\uc131 \uae30\ud55c\uc744 \uba85\ud655\ud788 \uc9c0\uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc124\uc815\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub824\uba74 \uc911\uc559\ud654\ub41c \ub514\uc9c0\ud138 \uc6cc\ud06c\uc2a4\ud398\uc774\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 monday.com\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud558\uba74, \ud300\uc774 \uc124\uc815\ud55c \ubaa8\ub4e0 \ubaa9\ud45c\ub97c \ud55c\ub208\uc5d0 \ud30c\uc545\ud558\uace0 \uc9c4\ud589 \uc0c1\ud669\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"},{"acf_fc_layout":"image","image_type":"normal","image":258261,"image_link":""},{"acf_fc_layout":"text","content":"<h3><b>3\ub2e8\uacc4: \ucea0\ud398\uc778 \uc9c4\ud589 \uc0c1\ud669\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c \ud65c\uc6a9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\ub4e4\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub418\ub294 \uc218\ub9ce\uc740 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubaa8\ub4e0 \ucea0\ud398\uc778\uc774 \ud63c\uc120 \uc5c6\uc774 \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ub418\ub3c4\ub85d \ud558\ub824\uba74, \ub9e4\ub2c8\uc800\ub294 \ud300\uc774 \ud558\ub098\uc758 \ud1b5\uc77c\ub41c \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\ub3c4\ub85d \uc548\ub0b4\ud558\ub294 \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uac01 \ucea0\ud398\uc778\uc758 \ud750\ub984\uc744 \ud504\ub85c\uc138\uc2a4 \ub9f5\uc73c\ub85c \uad6c\uc131\ud558\uba74 \uc2e4\ud589 \uc21c\uc11c\uac00 \uba85\ud655\ud574\uc9c0\uace0, \ubcd1\ubaa9 \ud604\uc0c1\uc744 \uc0ac\uc804\uc5d0 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud15c\ud50c\ub9bf\uc740 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \ub54c \ud2b9\ud788 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\uc804\uc5d0 \uc0ac\uc6a9\ud588\ub358 \ud15c\ud50c\ub9bf\uc744 \uc7ac\ud65c\uc6a9\ud558\uace0 \ud544\uc694\ud55c \ubd80\ubd84\ub9cc \uc5c5\ub370\uc774\ud2b8\ud558\uba74, \ucc98\uc74c\ubd80\ud130 \uc0c8\ub85c \ub9cc\ub4e4 \ud544\uc694 \uc5c6\uc774 \ud6e8\uc52c \ube60\ub974\uac8c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ud15c\ud50c\ub9bf\uc744 \uc120\ud0dd\ud560 \ub54c\ub294 \ubaa9\ud45c\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud655\uc778\ud558\uace0, \uad00\ucc30 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uad6c\uc870\ub97c \uac00\uc9c4 \ud15c\ud50c\ub9bf\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"},{"acf_fc_layout":"image","image_type":"normal","image":258269,"image_link":""},{"acf_fc_layout":"text","content":"<h3><b>4\ub2e8\uacc4: \uc790\ub3d9\ud654 \uad6c\ud604<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5c5\ubb34 \uc790\ub3d9\ud654(Task Automation)\uac00 \ud544\uc218\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc2e4\uc81c\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \ub9e4\uc6b0 \ube60\ub978 \uc18d\ub3c4\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/global-marketing-automation-spending-will-reach-25-billion-by-2023\/\"><span style=\"font-weight: 400;\">2023\ub144\uc5d0\ub294 \uc2dc\uc7a5 \uaddc\ubaa8\uac00 250\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \uc804\ub9dd<\/span><\/a><span style=\"font-weight: 400;\">\ub429\ub2c8\ub2e4. \uc774\ub294 \uc5f0\ud3c9\uade0 14%\uc5d0 \ub2ec\ud558\ub294 \uc131\uc7a5\ub960\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9\ud654\uc640 \ud1b5\ud569 \uae30\ub2a5\uc744 \uac16\ucd98 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud558\uba74 \uae30\uc220\uc774 \ubc18\ubcf5\uc801\uc774\uace0 \ub2e8\uc870\ub85c\uc6b4 \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud558\ub294 \ub3d9\uc548, \ud300\uc740 \ubcf4\ub2e4 \ucc3d\uc758\uc801\uc774\uace0 \uc804\ub7b5\uc801\uc778 \uacfc\uc81c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4 \ub9f5\uc744 \ud1b5\ud574 \uc5c5\ubb34 \ub2e8\uacc4\ubcc4 \uc790\ub3d9\ud654\ub97c \uc124\uacc4\ud558\uba74, \ubc18\ubcf5 \uc791\uc5c5\uc744 \uc904\uc774\uace0 \ud300\uc758 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uacbd\uc740 \ud300\uc758 \ucd5c\ub300 \ud6a8\uc728\uc131(Maximum Efficiency)\uc744 \uc2e4\ud604\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>5\ub2e8\uacc4: \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uac80\ud1a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uc758 \ub2e4\uc12f \ubc88\uc9f8\uc774\uc790 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \ucea0\ud398\uc778\uc758 \uc9c4\ud589 \uc0c1\ud669\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc810\uac80\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc2e4\uc2dc\uac04\uc73c\ub85c \ud575\uc2ec \uc9c0\ud45c\ub97c \uce21\uc815\ud558\uba74 \ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0 \uc124\uc815\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc788\ub294\uc9c0 \uc989\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \uc704\ud574 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uace0 \ubc18\ubcf5 \uac1c\uc120(Iteration)\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c\ub294 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\uacfc \uacfc\uac70 \ucea0\ud398\uc778\uc744 \ubaa8\ub450 \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud0c0\uae43 \uace0\uac1d\uc758 \ud589\ub3d9 \ubcc0\ud654\ub098 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0, \ud5a5\ud6c4 \uc804\ub7b5\uc5d0 \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 SWOT \ubd84\uc11d\uc744 \uc218\ud589\ud558\uba74 \ud5a5\ud6c4 \uac1c\uc120 \ubc29\ud5a5\uacfc \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uba85\ud655\ud788 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\ub9c8\ucf00\ud305 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ucd5c\uc801\ud654\ud558\uae30","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ud0c1\uc6d4\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ud6cc\ub96d\ud55c \ud300\uc774 \ub9cc\ub4e4\uc5b4\uac00\uc9c0\ub9cc, \uadf8 \uae30\ubc18\uc5d0\ub294 \uc804\ub7b5\uc801\uc73c\ub85c \uacc4\ud68d\ud558\ub294 \ub9ac\ub354\uc758 \uc5ed\ud560\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 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