{"id":250719,"date":"2025-09-19T01:54:01","date_gmt":"2025-09-19T06:54:01","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=250719"},"modified":"2025-09-21T04:53:19","modified_gmt":"2025-09-21T09:53:19","slug":"top-8-marketing-metrics-to-track","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/ko\/marketing-ko\/top-8-marketing-metrics-to-track\/","title":{"rendered":"\uc131\uacfc \uce21\uc815\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc9c0\ud45c \uc0c1\uc704 8\uc120"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":250720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"\uc131\uacfc \uce21\uc815\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc9c0\ud45c \uc0c1\uc704 8\uc120","_yoast_wpseo_metadesc":"\ub9c8\ucf00\ud305 \uc9c0\ud45c\uc640 \ucea0\ud398\uc778 \uc81c\uc791\ubd80\ud130 \uc131\uacfc \uce21\uc815, \ucd5c\uc801\ud654\uae4c\uc9c0 \ud55c\ub208\uc5d0 \uc815\ub9ac\ud55c \uac00\uc774\ub4dc\ub85c, ROAS\uc640 \uc804\ud658, \uc624\ud508\uc728, \ud074\ub9ad\ub960\uc740 \ubb3c\ub860 \uc0dd\uc0b0\uc131\uacfc ROI, \uace0\uac1d \ub9cc\uc871 \uc9c0\ud45c\uae4c\uc9c0 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc9c0\ud45c 8\uc120\uc744 \uc54c\uc544\ubcf4\uc138\uc694.","monday_item_id":11238811045,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14045],"tags":[],"class_list":["post-250719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ko"],"acf":{"parse_from_google_doc":false,"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud130\ub77c\uba74 \ub9c8\ucf00\ud305 \uc9c0\ud45c\uc640 \ud575\uc2ec \uc131\uacfc \uce21\uc815 \uc9c0\ud45c(KPI)\uac00 \uc65c \uc911\uc694\ud55c\uc9c0 \uc774\ubbf8 \uc798 \uc54c\uace0 \uacc4\uc2e4 \uac83\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uc774\ud574\ud558\uace0 \uc9c4\ud589 \uc911\uc5d0 \uc801\uc808\ud788 \uc870\uc815\ud558\ub824\uba74, \uad00\ub828 \ub9c8\ucf00\ud305 \uc9c0\ud45c\uc640 \uc131\uacfc \uce21\uc815\uc744 \uafb8\uc900\ud788 \uc2e4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubb38\uc81c\ub294, \ub2e4\uc591\ud55c KPI\uac00 \ub108\ubb34 \ub9ce\uc544 \ubb34\uc5c7\uc744 \ucd94\uc801\ud574\uc57c \ud560\uc9c0 \ubaa8\ub974\uba74 \ubc29\ud5a5\uc744 \uc783\uae30 \uc27d\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uadf8\ub3d9\uc548 \ud574\uc628 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ud5db\uc218\uace0\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub807\ub2e4\uba74 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \ucd94\uc801\ud574\uc57c \ud560\uae4c\uc694?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ucd94\uc801\ud574\uc57c \ud560 \uc9c0\ud45c\ub294 \uc804\ub7b5\uacfc \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uadf8\ub798\uc11c \ubaa9\ud45c\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \uc27d\uac8c \uace0\ub97c \uc218 \uc788\ub3c4\ub85d \uac04\ub2e8\ud55c \uac00\uc774\ub4dc\ub97c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\ub9c8\ucf00\ud305 \uc9c0\ud45c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uc9c0\ud45c\ub780 \uc22b\uc790\ub098 \ube44\uc728\ub85c \ud45c\uc2dc\ub418\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \uac12\uc73c\ub85c, \ub9c8\ucf00\ud130\uc640 \ub300\ud589\uc0ac\uac00 \uc5ec\ub7ec \ucc44\ub110\uc758 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uad00\ub9ac\ud558\ub294 \ud56d\ubaa9\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uc9c0\ud45c\ub4e4\uc740 \ubcf4\ud1b5 <\/span><a href=\"https:\/\/databox.com\/dashboard-examples\/marketing\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ub9ac\ud3ec\ud2b8<\/span><\/a><span style=\"font-weight: 400;\"> \ud615\uc2dd\uc73c\ub85c \uc81c\uacf5\ub418\uba70, \ucc28\ud2b8\u00b7\ub9ac\uc2a4\ud2b8\u00b7\uadf8\ub798\ud504 \ub4f1\uc73c\ub85c \uc81c\uc2dc\ub429\ub2c8\ub2e4. \ud1b5\uacc4\uc801\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \ub370\uc774\ud130\ub97c \ubcf4\uc5ec \uc8fc\uae30 \uc704\ud574 \uc6d4\uac04\u00b7\ubd84\uae30\u00b7\uc8fc\uac04 \ub2e8\uc704\ub85c \ubcf4\uace0\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \ub2e4\uc74c\uc740 \uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub4e4\ub85c \uad6c\uc131\ub41c <\/span><a href=\"https:\/\/dashthis.com\/social-media-report-template\/\"><span style=\"font-weight: 400;\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud3ec\ud2b8 \ud15c\ud50c\ub9bf<\/span><\/a><span style=\"font-weight: 400;\">\uc785\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\uc720\ud615\ubcc4 \uc8fc\uc694 \ub9c8\ucf00\ud305 \uc9c0\ud45c","content_block":[{"acf_fc_layout":"text","content":"<h3><strong>\uc720\ub8cc \ub9c8\ucf00\ud305 \uc9c0\ud45c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\uc720\ub8cc \ub9c8\ucf00\ud305\uc740 PPC, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uc628\ub77c\uc778 <\/span><a href=\"https:\/\/www.sortlist.com\/advertising\"><span style=\"font-weight: 400;\">\uad11\uace0<\/span><\/a><span style=\"font-weight: 400;\">\ub77c\uace0\ub3c4 \ud558\uba70, \ubcf8\uc9c8\uc801\uc73c\ub85c \uad11\uace0 \ud615\ud0dc\uc758 \ubaa8\ub4e0 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \ub73b\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub294 Google Ads, Bing Ads, Facebook Ads \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc774 \uc720\ud615\uc758 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud22c\uc790 \ub300\ube44 \uc131\uacfc\uac00 \uc788\uc5c8\ub294\uc9c0 \ubc18\ub4dc\uc2dc \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc720\ub8cc \uad11\uace0\uc5d0\uc11c \uaf2d \ucd94\uc801\ud574\uc57c \ud560 \ud575\uc2ec \uc131\uacfc \uce21\uc815 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h4><strong>1. \uc804\ud658 \uc9c0\ud45c\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\uc804\ud658 \uc9c0\ud45c\ub294 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \ud6c4 \uace0\uac1d\uc73c\ub85c \uc804\ud658(\uad6c\ub9e4\u00b7\uac00\uc785\u00b7\uccb4\ud5d8 \uc2e0\uccad \ub4f1 \ucea0\ud398\uc778 \ubaa9\ud45c\ub85c \uc815\uc758\ud55c \ud589\uc704) \ub41c \uc218\uce58 \uc804\ubc18\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\uc2dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc804\ud658\uc728<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucd1d \uc804\ud658 \uc218<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad\ub960(CTR, Click-through rate)<\/span><\/li>\n<\/ul>\n<h4><strong>2. ROAS(Return On Ad Spend)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">ROAS(Return On Ad Spend, \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c)\uc740 \uad11\uace0\uc5d0 1\ub2ec\ub7ec(\ud639\uc740 1\uc6d0)\ub97c \uc0ac\uc6a9\ud560 \ub54c\ub9c8\ub2e4 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5bb\ub294 \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud574, \uad11\uace0\uc5d0 \uc4f4 \ub3c8\uc774 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \uac00\uce58\uac00 \uc788\ub294\uc9c0, \uc989 \uad11\uace0\ube44 \uc9c0\ucd9c\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c\ub294 \uc804\ud658\uc728\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\ub85c \uaf3d\ud788\uae30\ub3c4 \ud558\uba70, \uad11\uace0\uc758 \ud6a8\uc6a9\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc73c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS\uc640 \uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c, \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c0\ud45c\ub4e4\ub3c4 \ud568\uaed8 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CAC(Customer Acquisition Cost)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPL(Cost Per Lead)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uc9c0\ucd9c(Marketing spend)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLV\/ LTV(Customer Lifetime Value)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\uc774 \uc9c0\ud45c\ub4e4\uc740 \uc2e0\uaddc \uace0\uac1d(\ub610\ub294 \uc2e0\uaddc \ub9ac\ub4dc) \ud55c \uba85\uc744 \ub370\ub824\uc624\ub294 \ub370 \ub4dc\ub294 \uc2e4\uc81c \ube44\uc6a9\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. PPC \uc785\ucc30 \ubc29\uc2dd\uacfc ROAS \uac1c\uc120 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740<\/span><a href=\"https:\/\/cheq.ai\/blog\/ppc-bidding-strategies\/\"><span style=\"font-weight: 400;\"> \uad00\ub828 \uac00\uc774\ub4dc<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ucc38\uace0\ud558\uc138\uc694.<\/span><\/p>\n<h3><strong>SEO \ub9c8\ucf00\ud305 \uc9c0\ud45c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SEO(\uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654) \ub294 Google, Bing \ub4f1 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uac80\uc0c9\uc0c9 <\/span><a href=\"https:\/\/bambrick.com.au\/blog\/optimising-your-site-to-rank-higher-on-search-engines\/\"><span style=\"font-weight: 400;\">\uc21c\uc704\ub97c \ub192\uc774\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \uc704\ud574 \uc2e4\ud589\ud558\ub294 \ubaa8\ub4e0 \uc804\ub7b5\uc744 \ub9d0\ud569\ub2c8\ub2e4. Google Analytics, Google Search Console, SEMrush, Ahrefs \ub4f1\uc758 \ub3c4\uad6c\ub85c SEO \uc9c0\ud45c\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SEO\uc640 \uc6f9\uc0ac\uc774\ud2b8 \uc131\uacfc\ub97c \ube60\ub974\uac8c \ucd94\uc801\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc73c\ub85c\ub294 Google Analytics \ub300\uc2dc\ubcf4\ub4dc\ub098 SEO \ubcf4\uace0\uc11c \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>3. \uac80\uc0c9 \ud2b8\ub798\ud53d \uc9c0\ud45c\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uba38\ubb34\ub294 \uc2dc\uac04\ubd80\ud130 \uc5f4\ub78c\ud55c \ud398\uc774\uc9c0 \uc218\uae4c\uc9c0 \ud2b8\ub798\ud53d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc9c0\ud45c\ub4e4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubc29\ubb38\uc790 \uc218<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc774\ud0c8\ub960<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud398\uc774\uc9c0\ubdf0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub79c\ub529 \ud398\uc774\uc9c0 \uc131\uacfc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc138\uc158 \uc9c0\uc18d \uc2dc\uac04<\/span><\/li>\n<\/ul>\n<h4><b>4. \ud0a4\uc6cc\ub4dc \uc21c\uc704 \uc9c0\ud45c<\/b><\/h4>\n<p><a href=\"https:\/\/supple.com.au\/service\/seo\/\"><span style=\"font-weight: 400;\">SEO \uc804\ub7b5<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0\uc11c \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\ub85c \ud604\uc7ac \ub7ad\ud0b9 \uc911\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\ub97c \ub354 \uacf5\ub7b5\ud574\uc57c \ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \ud575\uc2ec \uc9c0\ud45c\uc785\ub2c8\ub2e4. Google Search Console, SEMrush, Keyword.com \ub4f1\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 KPI\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud0a4\uc6cc\ub4dc \uc21c\uc704<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad \uc0c1\uc704 \ucffc\ub9ac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud0a4\uc6cc\ub4dc \uc21c\uc704 \ubcc0\ud654<\/span><\/li>\n<\/ul>\n<h3><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305 \uc9c0\ud45c\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \uc9c0\ud45c\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uc6f9\uc0ac\uc774\ud2b8\ub85c\uc758 \ub808\ud37c\ub7f4 \ud2b8\ub798\ud53d\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>5. \ucc38\uc5ec \uc9c0\ud45c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc624\ub514\uc5b8\uc2a4\uac00 \uc88b\uc544\uc694, \ub313\uae00, \ud074\ub9ad, \uacf5\uc720\ub85c <\/span><a href=\"https:\/\/www.parse.ly\/fix-content-engagement\/\"><span style=\"font-weight: 400;\">\uc0c1\ud638\uc791\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \ud575\uc2ec<\/span><\/a><span style=\"font-weight: 400;\">\uc785\ub2c8\ub2e4. \uc544\ub798 \uc9c0\ud45c\ub85c \uc624\uac00\ub2c9 \uc18c\uc15c \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0, \uc5b4\ub5a4 \ud3ec\uc2a4\ud2b8\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\uc5c8\ub294\uc9c0 \ud30c\uc545\ud558\uc138\uc694.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucc38\uc5ec \uc0c1\uc704 \uac8c\uc2dc\ubb3c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucc38\uc5ec\uc728<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc88b\uc544\uc694 &amp; \ub313\uae00<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uacf5\uc720 \uc218<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\ub3c5\uc790\/\ud314\ub85c\uc6cc \uc218<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a class=\"cta-button blue-button\" aria-label=\"\uba3c\ub370\uc774\ub2f7\ucef4 \uc2dc\uc791\ud558\uae30\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">\uba3c\ub370\uc774\ub2f7\ucef4 \uc2dc\uc791\ud558\uae30<\/a><\/span><\/p>\n<h4><b>6. \uc804\ud658 &amp; \ud074\ub9ad<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc18c\uc15c \uc804\ub7b5\uc774 \ud074\ub9ad\ud558\uace0 \uc804\ud658\ud558\ub294 \uc62c\ubc14\ub978 \ud0c0\uae43\uc744 \ud5a5\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub824\uba74 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ud658 \uc9c0\ud45c\ub97c \ubc18\ub4dc\uc2dc \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\ub2e4. \uac8c\uc2dc\ubb3c\uc5d0 \ub313\uae00\uacfc \uacf5\uc720\uac00 \uba87 \uac1c \uc788\ub354\ub77c\ub3c4, \ub9c1\ud06c\ub098 CTA\ub97c \uc2e4\uc81c\ub85c \ud074\ub9ad\ud55c \uc0ac\ub78c\uc774 \uc788\uc5c8\ub098\uc694? \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub418\uc5c8\ub098\uc694? \uacb0\uad6d \ub9ac\ub4dc \uc0dd\uc131\uc740 \ubaa8\ub450\uc758 \ucd5c\uc885 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad \uc218(Number of clicks)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad\ub960(CTR, Click-through rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc804\ud658\uc728(Conversion rate)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc9c0\ud45c\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\uc774\uba54\uc77c\uc774 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uc77c\ubd80\uc774\ub4e0, \ub2e8\uc21c \ub274\uc2a4\ub808\ud130\uc774\ub4e0 \uc131\uacfc\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. Mailchimp, HubSpot \ub4f1 \uc5b4\ub5a4 <\/span><a href=\"https:\/\/elasticemail.com\/blog\/updates\/how-to-use-email-automation-feature-in-elastic-email-guide-with-examples\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ud654 \ub3c4\uad6c<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \uc4f0\ub4e0, \uad6c\ub3c5\uc790\uac00 \uc774\uba54\uc77c\uc744 \uc5f4\uc5c8\ub294\uc9c0, CTA\ub97c \ud074\ub9ad\ud588\ub294\uc9c0, \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud588\ub294\uc9c0, \uad6c\ub3c5 \ud574\uc9c0\ub294 \uc5bc\ub9c8\ub098 \ubc1c\uc0dd\ud588\ub294\uc9c0 \ub4f1\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>7. \uc624\ud508\uc728<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc774\uba54\uc77c\uc744 \uc5f0 \ub9ac\ub4dc \uc218\ub294 \uc5bc\ub9c8\uc778\uac00\uc694? \uc774 \uc9c0\ud45c\ub294 \uc81c\ubaa9\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc624\ub514\uc5b8\uc2a4\uac00 \ubc1c\uc1a1\ud55c \ub0b4\uc6a9\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub2e8\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc81c\ubaa9 \uc544\uc774\ub514\uc5b4\uc640 \uc608\uc2dc\ub294 <\/span><a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\"><span style=\"font-weight: 400;\">\ucd5c\uace0\uc758 \uc774\uba54\uc77c \uc81c\ubaa9 \uac00\uc774\ub4dc<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc131\uacfc\ub97c \uc774\ud574\ud558\ub824\uba74 \uc544\ub798 \ub450 \uac00\uc9c0 \uc9c0\ud45c\ub9cc \uac04\ub2e8\ud788 \ud655\uc778\ud574 \ubcf4\uc138\uc694:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc624\ud508\uc728(Open rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc624\ud508 \uc218(Number of email opens)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \uad6c\ub3c5 \ud574\uc9c0 \uc218\uc640 \uc2e0\uaddc \uad6c\ub3c5\uc790 \uc218\ub3c4 \ud568\uaed8 \ucd94\uc801\ud558\uba74, \uc774\uba54\uc77c\uc774 \uc624\ub514\uc5b8\uc2a4\uc640 \uc798 \ub9de\ub294\uc9c0\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>8. \ud074\ub9ad\ub960<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc624\ub514\uc5b8\uc2a4\ub294 \uc774\uba54\uc77c\uc744 \uc5f4\uae30\ub9cc \ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. CTA\ub97c \ud074\ub9ad\ud558\uace0 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ub2e4\uc74c \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uc138\uc694.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad\ub960(CTR, Click-through rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc804\ud658\uc728(Conversion rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud074\ub9ad \uc218(Number of clicks)<\/span><\/li>\n<\/ul>\n<h3><b>\ubcf4\ub108\uc2a4: \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uc9c0\ud45c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ud300\uacfc \uc138\uc77c\uc988 \ud300\uc740 \uc790\uc2e0\ub4e4\uc758 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uc131\uacfc\ub3c4 \ucd94\uc801\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc131\uacfc \uce21\uc815 \uc9c0\ud45c\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"cta-button blue-button\" aria-label=\"\uba3c\ub370\uc774\ub2f7\ucef4 \uc2dc\uc791\ud558\uae30\" href=\"https:\/\/auth.monday.com\/users\/sign_up_new\" target=\"_blank\">\uba3c\ub370\uc774\ub2f7\ucef4 \uc2dc\uc791\ud558\uae30<\/a><\/span><\/p>\n<h3><b>\uc0dd\uc0b0\uc131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc0dd\uc0b0\uc131\uc740 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc9c0\ud45c\ub85c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 <\/span><a href=\"https:\/\/monday.com\/blog\/crm-and-sales\/mql-marketing-qualified-lead\/\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc(MQL)<\/span><\/a><span style=\"font-weight: 400;\"> \ub610\ub294 \uc138\uc77c\uc988 \uc801\uaca9 \ub9ac\ub4dc(SQL) \uc218\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uace0, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud300\uc774 \uc81c\uc791\ud55c \ub79c\ub529 \ud398\uc774\uc9c0 \uc218, \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \ucd1d\ub9e4\ucd9c \ub4f1\uc744 \ud568\uaed8 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\ud22c\uc790\uc218\uc775\ub960<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ROI(Return on Investment)\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ub418\uc5c8\ub294\uc9c0\ub97c \ud310\ub2e8\ud558\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \ucd94\uc801\ud574\uc57c \ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\uace0\uac1d \ub9cc\uc871\ub3c4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc7ac\uad6c\ub9e4\/\uc720\uc9c0\uc728(retention)\ubd80\ud130 \uace0\uac1d\uc0dd\uc560\uac00\uce58(LTV)\uae4c\uc9c0, \uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \uc218\uc775\uc131\uc5d0 \uc9c1\uacb0\ub418\uae30 \ub54c\ubb38\uc5d0, \uafb8\uc900\ud788 \uad00\ub9ac\ud574\uc57c \ud560 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\uc774\uc81c \uce21\uc815\uc744 \uc2dc\uc791\ud574\ubcf4\uc138\uc694","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 \ubaa9\ud45c\uc640 \uc815\ub82c\ub41c \uc9c0\ud45c\ub97c \uc120\uc815\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ucd94\uc801\ud558\uba74, <\/span><a href=\"https:\/\/metricool.com\/social-media-report\/\"><span style=\"font-weight: 400;\">\uba85\ud655\ud55c \uc131\uacfc \ubcf4\uace0\uc11c<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ub9cc\ub4e4\uae30\uac00 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. PPC, \uc774\uba54\uc77c \ub9c8\ucf00\ud305, SEO\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc774\uc81c \uc131\uacfc \uce21\uc815\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \ud56d\ubaa9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ucd94\uc801\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"}]}]}],"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"landing_page_layout":false,"hide_time_to_read":false,"sidebar_color_banner":"","custom_tags":false,"disclaimer":"","cornerstone_hero_cta_override":{"label":"","url":""},"show_contact_sales_button":"0","cluster":"","display_dates":"default","featured_image_link":"","custom_header_banner":false,"faqs":false,"activate_cta_banner":false,"banner_url":"","main_text_banner":"\ub354 \ub098\uc740 \ud300\uc6cc\ud06c\ub97c \uc704\ud55c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc","sub_title_banner":"monday.com Work OS\uc640 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