{"id":250539,"date":"2025-09-19T01:51:32","date_gmt":"2025-09-19T06:51:32","guid":{"rendered":"https:\/\/monday.com\/blog\/?p=250539"},"modified":"2025-09-21T04:20:21","modified_gmt":"2025-09-21T09:20:21","slug":"inbound-marketing-funnel","status":"publish","type":"post","link":"https:\/\/monday.com\/blog\/ko\/crm-and-sales-ko\/inbound-marketing-funnel\/","title":{"rendered":"\uc131\uacfc\ub97c \ub0b4\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110 \ub85c\ub4dc\ub9f5 \ub9cc\ub4e4\uae30"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":250540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"pages\/cornerstone-primary.php","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"\uc131\uacfc\ub97c \ub0b4\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110 \ub85c\ub4dc\ub9f5 \ub9cc\ub4e4\uae30","_yoast_wpseo_metadesc":"\ubc1c\uacac\ubd80\ud130 \uad6c\ub9e4\u00b7\ucd94\ucc9c\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc744 \ub2e8\uacc4\ubcc4 \ub85c\ub4dc\ub9f5\uc73c\ub85c \uc124\uba85\ud569\ub2c8\ub2e4. TOFU\u00b7MOFU\u00b7BOFU \uc804\ub7b5\uacfc \uc608\uc2dc, monday.com CRM\/Work OS\ub85c \uc2e4\ud589, \ucd94\uc801\ud558\ub294 \ubc29\ubc95, \uc131\uacfc \uce21\uc815\uacfc \ucd5c\uc801\ud654 \ud301\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.","monday_item_id":11238789231,"monday_board_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14043],"tags":[],"class_list":["post-250539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-and-sales-ko"],"acf":{"parse_from_google_doc":false,"sections":[{"acf_fc_layout":"content_1","blocks":[{"main_heading":"","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\uc0ac\uc5c5 \ub9c8\ucf00\ud305\uc744 \ud560 \ub54c, \uc2dc\uac04\uc744 \ub4e4\uc5ec \uace0\uac1d\uc744 \uc77c\uc77c\uc774 \ucc3e\uc544\ub2e4\ub2c8\uae30\ubcf4\ub2e4 \uace0\uac1d\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucc3e\uc544\uc624\ub294 \uac83\uc774 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc740 \ucc98\uc74c\uc5d0\ub294 \ub0af\uc120 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ube44\uc988\ub2c8\uc2a4\ub97c \uc54c\ub9ac\uace0, \uadf8\ub4e4\uc744 \ub9ac\ub4dc\ub85c, \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud558\uc9c0\ub9cc \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \ub2e8\uc21c\ud55c \ub0af\uc120 \uc774\ub97c \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube44\uc988\ub2c8\uc2a4\uc640 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \ud558\uba70 \uc774\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \uacfc\uc815\uc744 \uae54\ub54c\uae30 \ubaa8\uc591\uc73c\ub85c \uc2dc\uac01\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d \ubaa8\ub450\uac00 \uae54\ub54c\uae30\uc758 \ub113\uc740 \uc785\uad6c\ub85c \ub4e4\uc5b4\uac00\uace0, \uc810\ucc28 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud558\uace0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\ub9cc \ub0a8\uac8c \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \uae54\ub54c\uae30\ub97c \uae4a\uc774 \uc788\uac8c \uc0b4\ud3b4\ubcf4\uace0 \uc8fc\uc694 \ub2e8\uacc4\ub4e4\uc744 \ubd84\ud574\ud558\uba70, \uc9c1\uc811 \ud6a8\uacfc\uc801\uc778 \uae54\ub54c\uae30\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ub85c\ub4dc\ub9f5\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"cta-button blue-button\" aria-label=\"\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_self\">\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694<\/a><\/span><\/p>\n"}]},{"main_heading":"\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \ubc29\ubb38\uc790\ub098 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uae30\ud0c0 \ucc44\ub110\ub85c \uc720\ub3c4\ud558\uace0, \ucf58\ud150\uce20 \uc81c\uacf5\uacfc \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \ub9ac\ub4dc\ub85c \uc804\ud658\ud558\uba70, \uc790\ub3d9\ud654\ub41c \uc774\uba54\uc77c\uacfc \ucf58\ud150\uce20\ub85c \uc721\uc131\ud55c \ub4a4, \uc601\uc5c5\ud1b5\ud654 \ub4f1 \ub2e4\uc591\ud55c \ud310\ub9e4 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uace0\uac1d\uc73c\ub85c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc5d0\ub294 \uc5b4\ub5a4 \ub2e8\uacc4\ub4e4\uc774 \uc788\ub098\uc694?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \uace0\uac1d\uc774 \ubc1c\uacac \ub2e8\uacc4\uc5d0\uc11c \uad6c\ub9e4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac70\uce58\ub294 \uc5ec\uc815\uc785\ub2c8\ub2e4. \uac01 \ub2e8\uacc4\uc758 \uc758\ubbf8\uc640 \ud3ec\ud568 \uc694\uc18c\ub97c \uc815\ud655\ud788 \uc774\ud574\ud558\ub294 \uac83\uc740 \ud6a8\uacfc\uc801\uc778 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub85c\ub4dc\ub9f5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>1. \uad00\uc2ec \uc720\ub3c4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uccab \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \uad00\ub828\ub41c \ucf58\ud150\uce20\uc640 \ucea0\ud398\uc778\uc73c\ub85c \uadf8\ub4e4\uc744 \ub04c\uc5b4\uc635\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uae30 \uc704\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc640 \ucf58\ud150\uce20 \ucd5c\uc801\ud654, \ud0c0\uac9f \ub514\uc9c0\ud138 \uad11\uace0 \uc6b4\uc601, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c \uc81c\uc791\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>2. \uc804\ud658<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc774 \uc2dc\uc810\uc5d0\uc11c\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \ub9ac\ub4dc\ub85c \uc804\ud658\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub461\ub2c8\ub2e4. \ud0c0\uae43\ud305\ub418\uace0 \uad00\ub828\uc131 \ub192\uc740 \ub9ac\ub4dc \ucea1\ucc98 \uc591\uc2dd, \ud074\ub9ad \uc720\ub3c4\ubb38\uc548(CTA), \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \uc774\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>3. \uac70\ub798 \uc131\uc0ac<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uc138 \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c\ub294 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\uc640 \ucea0\ud398\uc778\uc73c\ub85c \ub9ac\ub4dc\ub97c \uc721\uc131\ud574 \ud310\ub9e4\ub97c \uc131\uc0ac\uc2dc\ud0b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1, \ud560\uc778 \uc81c\uacf5, \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uacb0\uc815\uc744 \ub3d5\ub294 \uac00\uce58 \uc788\ub294 \ucf58\ud150\uce20 \uc81c\uacf5 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>4. \ub9cc\uc871<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uae30\uc874 \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ucd94\ucc9c\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub6f0\uc5b4\ub09c \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0, \uac70\ub798\uc5d0 \ub300\ud55c \uac10\uc0ac\uc758 \ub73b\uc744 \uc804\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \uad6c\ub9e4\uc5d0\uc11c \ucd5c\ub300 \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ucf58\ud150\uce20\uc640 \uc81c\uc548\uc744 \ub9c8\ub828\ud569\ub2c8\ub2e4.<\/span><\/p>\n"},{"acf_fc_layout":"image","image_type":"normal","image":250556,"image_link":""},{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ud37c\ub110\uc744 \uc9c0\ub098\ub294 \ub3d9\uc548 \ubcc0\ud654\ud558\ub294 \uac83\uc740 \ud37c\ub110 \uc790\uccb4\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\ub3c4 \ub0af\uc120 \uc774\uc5d0\uc11c \ub9ac\ub4dc, \uadf8\ub9ac\uace0 \uacb0\uad6d \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \ub192\uc740 \uc639\ud638\uc790\ub85c \ubcc0\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uac01 \ub2e8\uacc4\ub97c \ucc28\ub840\ub85c \uac70\uce58\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"cta-button blue-button\" aria-label=\"\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_self\">\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694<\/a><\/span><\/p>\n"}]},{"main_heading":"\ub098\ub9cc\uc758 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110 \ub9cc\ub4e4\uae30","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uc790\ub4e0, \ud504\ub9ac\ub79c\uc11c\ub4e0, \uae30\uc5c5 \ub9c8\ucf00\ud305 \ud300\uc774\ub4e0, \ud6a8\uacfc\uc801\uc778 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc744 \uad6c\ucd95\ud558\ub294 \uc77c\uc740 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\uace0 \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uac00\uc7a5 \uc88b\uc740 \uc2dc\uc791 \ubc29\ubc95\uc740 \ud37c\ub110\uc744 \uc138 \uac00\uc9c0 \ubc94\uc8fc\ub85c \ubd84\ud574\ud574 \ub2e8\uacc4\ubcc4 \ub85c\ub4dc\ub9f5\uc73c\ub85c \uc815\ub9ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\ud37c\ub110\uc758 \uac01 \ubd80\ubd84\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \uac01 \ub2e8\uacc4\uc5d0 \uad6c\ubcc4\ub418\ub294 \uc804\ub7b5\uacfc \ucf58\ud150\uce20\ub97c \uc124\uacc4\ud558\uba74, \uc7a0\uc7ac \uace0\uac1d\uc744 \ub9ac\ub4dc\ub85c, \ub9ac\ub4dc\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\uc774\uc81c \uc774\uac83\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \ubcf4\uc77c\uc9c0 \ub85c\ub4dc\ub9f5\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image_type":"normal","image":250564,"image_link":""},{"acf_fc_layout":"text","content":"<p><a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/ToFu-MoFu-and-BoFu\"><span style=\"font-weight: 400;\">\uc774\ubbf8\uc9c0 \ucd9c\ucc98<\/span><\/a><\/p>\n<h3><b>1. TOFU \u2013 \ud37c\ub110 \uc0c1\ub2e8(Top of the Funnel)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud37c\ub110 \uc0c1\ub2e8(TOFU)\uc5d0\uc11c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uae30\ud0c0 \uc628\ub77c\uc778 \ucc44\ub110\ub85c \uc720\uc785\uc2dc\ud0a4\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc758 \uc7a0\uc7ac \uace0\uac1d\uc740 \uc544\uc9c1 \ube0c\ub79c\ub4dc\ub97c \ubaa8\ub97c \uac00\ub2a5\uc131\uc774 \ub192\uc73c\ubbc0\ub85c, \uc778\uc9c0\ub3c4 \ud615\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744 \ubc95\ud55c \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4 \ube0c\ub79c\ub4dc\uc640 \ucd08\uae30 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li><span style=\"font-weight: 400;\">PPC \uad11\uace0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305<\/span><\/li>\n<\/ul>\n<h3><b>2. MOFU \u2013 \ud37c\ub110 \uc911\ub2e8(Middle of the Funnel)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud37c\ub110 \uc911\ub2e8(MOFU)\uc5d0\uc11c\ub294 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uac80\ud1a0\ud558\ub294 \ub3d9\uc548 \ub9ac\ub4dc\ub85c \uc804\ud658\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0, \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \ub0a8\uae30\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub54c \uc720\ud6a8\ud55c \ucf58\ud150\uce20 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub79c\ub529 \ud398\uc774\uc9c0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uac8c\uc774\ud2b8\ub4dc \ucf58\ud150\uce20<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9ac\ub4dc \ucea1\ucc98\uc6a9 CTA<\/span><\/li>\n<\/ul>\n<h3><b>3. BOFU \u2013 \ud37c\ub110 \ud558\ub2e8(Bottom of the Funnel)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud37c\ub110 \ud558\ub2e8(BOFU)\uc5d0\uc11c\ub294 \ub9ac\ub4dc\ub97c \uad6c\ub9e4 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0, \uad6c\ub9e4 \ud6c4 \uc131\uacf5 \uc0ac\ub840\ub97c \uac15\uc870\ud558\ub294 \uc804\ub7b5\uc774 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \uba54\uc77c \ub4f1 \ud0c0\uae43 \uc774\uba54\uc77c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uac1c\uc778\ud654\ub41c \uad6c\ub9e4 \uc81c\uc548<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc0ac\ub840 \uc5f0\uad6c, \ub9ac\ubdf0, \ucd94\ucc9c \ud6c4\uae30<\/span><\/li>\n<\/ul>\n<h3><b>monday.com\uc744 \ud65c\uc6a9\ud574 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110 \uad6c\ucd95\ud558\uae30<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uac01 \ub2e8\uacc4\ubcc4 \uc804\ub7b5\uacfc \ucf58\ud150\uce20\ub97c \uc774\ud574\ud558\ub294 \uac83\uacfc \uc2e4\uc81c\ub85c \uc2e4\ud589\uc5d0 \uc62e\uae30\ub294 \uac83\uc740 \ubcc4\uac1c\uc758 \uc77c\uc785\ub2c8\ub2e4. \uc790\uccb4 \ud37c\ub110\uc744 \ub9cc\ub4e4 \ub54c\ub294 \uace0\uac1d\uc774 \uc9c0\uae08 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9 \uc911\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubaa8\ub450 \ucd94\uc801\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/span><a href=\"https:\/\/monday.com\/\"><span style=\"font-weight: 400;\">monday.com<\/span><\/a><span style=\"font-weight: 400;\">\uc740 \uc774 \ub450 \uac00\uc9c0\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>CRM<\/b><\/h3>\n"},{"acf_fc_layout":"image","image_type":"normal","image":250572,"image_link":""},{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">monday.com\uc740 <\/span><a href=\"https:\/\/monday.com\/crm\"><span style=\"font-weight: 400;\">CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c<\/span><\/a><span style=\"font-weight: 400;\">\ub3c4 \uae30\ub2a5\ud558\uc5ec, \ub9ac\ub4dc\ub97c \uc800\uc7a5\ud558\uace0 <\/span><a href=\"https:\/\/monday.com\/blog\/ko\/project-management-ko\/project-tracker\/\"><span style=\"font-weight: 400;\">\ucd94\uc801<\/span><\/a><span style=\"font-weight: 400;\">\ud558\uba70 \uadf8\ub4e4\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uacf5\uac04\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ud300\uc6d0\uc774 \ub9ac\ub4dc\uac00 \ud37c\ub110\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\uace0, \uc5b4\ub5bb\uac8c \uc751\ub300\ud574\uc57c \ud558\ub294\uc9c0\uc640 \uc5b4\ub5a4 \uc815\ubcf4\uac00 \ud544\uc694\ud55c\uc9c0\ub97c \uba85\ud655\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\ucf58\ud150\uce20 \uce98\ub9b0\ub354<\/b><\/h3>\n"},{"acf_fc_layout":"image","image_type":"normal","image":250580,"image_link":""},{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ud37c\ub110 \uac01 \ub2e8\uacc4(\uc608: \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c, \uc0ac\ub840 \uc5f0\uad6c, \ub79c\ub529 \ud398\uc774\uc9c0)\uc5d0\uc11c \uc791\uc5c5\ud574\uc57c \ud560 \ucf58\ud150\uce20\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d, monday.com\uc5d0 \ucf58\ud150\uce20 \uce98\ub9b0\ub354 \ubcf4\ub4dc\ub97c \ub9cc\ub4dc\uc138\uc694.<\/span><\/p>\n<h3><b>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd <\/b><\/h3>\n"},{"acf_fc_layout":"image","image_type":"normal","image":250588,"image_link":""},{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\ucf58\ud150\uce20\uac00 \uc644\ub8cc\ub418\uba74, \ubaa9\ud45c \ub9ac\ub4dc\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc18c\uc15c \ucc44\ub110\ub85c \uc801\uc2dc\uc5d0 \ubc30\ud3ec\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/span><a href=\"https:\/\/monday.com\/blog\/ko\/project-management-ko\/monday-calendar\/\"><span style=\"font-weight: 400;\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \uce98\ub9b0\ub354<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ud65c\uc6a9\ud558\uba74 \ubb34\uc5c7\uc744, \uc5b8\uc81c, \uc5b4\ub514\uc5d0 \uac8c\uc2dc\ud574\uc57c \ud558\ub294\uc9c0 \ud300 \uc804\uccb4\uac00 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"cta-button blue-button\" aria-label=\"\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694\" href=\"https:\/\/auth.monday.com\/p\/crm\/users\/sign_up_new#soft_signup_from_step\" target=\"_self\">\uba3c\ub370\uc774\ub2f7\ucef4\uc758 CRM\uc744 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694<\/a><\/span><\/p>\n"}]},{"main_heading":"\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38(FAQ)","content_block":[{"acf_fc_layout":"text","content":"<h3><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305\uc5d0\uc11c \ud37c\ub110(funnel)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305\uc5d0\uc11c \ud37c\ub110\uc740 \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucc98\uc74c \uc778\uc9c0\ud558\ub294 \uc21c\uac04\ubd80\ud130 \uad6c\ub9e4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0\uc758 \uc5ec\uc815\uc744 \uc2dc\uac01\ud654\ud55c \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d\uc774 \uad6c\ub9e4\ub85c \ub098\uc544\uac00\ub294 \uacfc\uc815\uc5d0\uc11c \uac70\uccd0 \uac00\ub294 \uc77c\ub828\uc758 \ub2e8\uacc4\ub85c \ud45c\ud604\ub418\uba70, \ud37c\ub110\uc758 \uac01 \ub2e8\uacc4\ub294 \uace0\uac1d\uc744 \uad6c\ub9e4\ub77c\ub294 \ubaa9\ud45c \uacb0\uacfc\uc5d0 \ud55c \uac78\uc74c \ub354 \uac00\uae4c\uc774 \uc774\ub3d9\uc2dc\ud0a4\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\ud37c\ub110 \uc0c1\ub2e8(Top of funnel, TOFU) \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\ud37c\ub110 \uc0c1\ub2e8(Top-of-funnel, TOFU) \ub9c8\ucf00\ud305\uc740 \uc601\uc5c5 \ud37c\ub110\uc758 \ucd9c\ubc1c\uc810\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d \uc800\ubcc0\uc744 \ub113\ud600 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub9cc\ub4e4\uace0 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc9d1\uc911\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc8fc\ub85c \ube0c\ub79c\ub4dc\uc640 \uadf8 \uc81c\ud488\u00b7\uc11c\ube44\uc2a4\ub97c \ud3ed\ub113\uc740 \ub300\uc911\uc5d0\uac8c \uc18c\uac1c\ud558\uace0, \uc774\ub4e4\uc744 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub420 \ub54c\uae4c\uc9c0 \uafb8\uc900\ud788 \uc721\uc131\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\ub294 \ub85c\ub4dc\ub9f5\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\uc778\ubc14\uc6b4\ub4dc \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \uc5b4\ub5bb\uac8c \ub9f5\ud551\ud558\ub098\uc694?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\ubaa8\ub4e0 \uc0c1\ud669\uc5d0 \ub611\uac19\uc774 \ub4e4\uc5b4\ub9de\ub294 \ud37c\ub110\uc740 \uc5c6\uc9c0\ub9cc, \ud37c\ub110\uc744 \ub9f5\ud551\ud560 \ub54c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e8\uacc4\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud558\uace0, \uadf8\ub4e4\uc5d0\uac8c \ub9de\ucd98 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud574 \uc801\uc808\ud55c \ucc44\ub110\ub85c \ud504\ub85c\ubaa8\uc158\ud569\ub2c8\ub2e4. \uc774\uc5b4\uc11c \ub9ac\ub4dc\ub97c \ud655\ubcf4\u00b7\uc721\uc131\ud574 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ud558\uace0, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc131\uacfc\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574 \uacb0\uacfc\ub97c \uce21\uc815\u00b7\ubd84\uc11d\ud569\ub2c8\ub2e4.<\/span><\/p>\n"}]},{"main_heading":"\ub9c8\ubb34\ub9ac","content_block":[{"acf_fc_layout":"text","content":"<p><span style=\"font-weight: 400;\">\uc804\ubc18\uc801\uc73c\ub85c \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \ub9ac\ub4dc\ub97c \uc218\uc9d1\ud558\uace0 \uc721\uc131\ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc785\ub2c8\ub2e4. \ub2e4\ub9cc \ud37c\ub110\uc758 \uc131\ud328\ub294 \uac01 \ub2e8\uacc4\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \uc804\ub7b5\uacfc \ucf58\ud150\uce20 \uc720\ud615\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. monday.com\uacfc \uac19\uc740 \ud611\uc5c5 \ud234\ub85c \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uba74, \ud300\uc774 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ud37c\ub110\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n"}]}]}],"lobby_image":false,"post_thumbnail_title":"","hide_post_info":false,"hide_bottom_cta":false,"hide_from_blog":false,"landing_page_layout":false,"hide_time_to_read":false,"sidebar_color_banner":"","custom_tags":false,"disclaimer":"","cornerstone_hero_cta_override":{"label":"","url":""},"show_contact_sales_button":"0","cluster":"","display_dates":"default","featured_image_link":"","custom_header_banner":false,"faqs":false,"activate_cta_banner":false,"banner_url":"","main_text_banner":"\ub354 \ub098\uc740 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