{"id":147693,"date":"2025-08-04T11:34:13","date_gmt":"2025-08-04T11:34:13","guid":{"rendered":"https:\/\/monday.com\/appdeveloper\/blog\/?p=147693"},"modified":"2025-10-19T12:27:53","modified_gmt":"2025-10-19T12:27:53","slug":"onboarding-strategies-marketplace-apps","status":"publish","type":"post","link":"https:\/\/monday.com\/appdeveloper\/blog\/onboarding-strategies-marketplace-apps\/","title":{"rendered":"Proven onboarding strategies for marketplace apps"},"content":{"rendered":"<p>When someone installs your app, it can feel like a win. But installs don\u2019t pay the bills. What matters is what happens next &#8211; whether users stick around, activate, and eventually become paying customers. That journey starts with onboarding.<\/p>\n<p>Sami Caracand, founder of <a href=\"https:\/\/monday.com\/marketplace\/listing\/12\/docugen\">DocuGen<\/a>, has been through that journey firsthand. Since the beginning of the decade, DocuGen has grown into one of the most adopted and highest-rated apps on the monday.com marketplace, becoming a Gold partner.<\/p>\n<p><iframe loading=\"lazy\" title=\"The secrets of successful app onboarding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_5uRUzoYVyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Sami joined us for a live partner workshop to share the lessons, wins, and hard truths he learned while scaling his app from zero to thousands of installs.<\/p>\n<p>These aren\u2019t generic best practices. They\u2019re field-tested principles &#8211; shaped by real user feedback, funnel data, and late-night support calls. If you\u2019re building an app in the marketplace, here\u2019s what you\u2019ll want to take with you.<\/p>\n<h3>1. Focus on activations, not just installs<\/h3>\n<p>\u201cAn install means nothing unless the user finds value quickly\u201d, Sami says. That\u2019s why at DocuGen, they define a clear activation milestone: the moment a user generates their first document. That\u2019s when the value clicks. That\u2019s the A-ha moment.<\/p>\n<p>Everything in the onboarding flow is designed to get users to that moment &#8211; fast. \u201cOptimize the time-to-activation\u201d, he emphasizes. \u201cThat\u2019s what gives the customer confidence in the product\u201d.<\/p>\n<h3>2. Track your funnel like a product, not a campaign<\/h3>\n<p>\u201cIt\u2019s great if you have a thousand installs\u201d, Sami says, \u201cbut what matters is how many activate, how many subscribe\u201d.<\/p>\n<p>At DocuGen, they track everything: installs, activation rates, subscriptions, even button clicks like \u201cUpgrade\u201d. That attention to detail helps them identify where users drop off &#8211; and what small nudges can keep them moving forward.<\/p>\n<p>\u201cYour install count doesn\u2019t matter unless you track metrics\u201d. The goal isn\u2019t perfection &#8211; it\u2019s progress. Improve each stage, bit by bit.<\/p>\n<h3>3. Invest in your marketplace listing<\/h3>\n<p>Some users find DocuGen while searching for other apps. Why? Because their listing is optimized for discovery.<\/p>\n<p>\u201cPeople sometimes look for another app and find us instead\u201d, Sami shares. \u201cWe try to include as many relevant keywords as we can on our listing page\u201d.<\/p>\n<p>The tip: Don\u2019t just write for what your app does. Think about what your ideal user is typing &#8211; or what they\u2019d search for when looking for a competitor. Use those keywords naturally in your title and description.<\/p>\n<h3>4. Product-led growth isn\u2019t a buzzword &#8211; it\u2019s how you scale<\/h3>\n<p>\u201cIn a marketplace, you won\u2019t scale by doing manual demos for every lead\u201d, Sami explains. That\u2019s why DocuGen invests in self-serve flows &#8211; intuitive experiences where users can install, explore, and subscribe without friction.<\/p>\n<p>\u201cCustomers should install, use, and subscribe with as little involvement as possible\u201d. That means clear tooltips, pre-built templates, contextual help, and smart defaults. When users help themselves, your team can focus on building &#8211; not chasing leads.<\/p>\n<h3>5. Speak to every user, not just the one who clicked &#8216;install&#8217;<\/h3>\n<p>Here\u2019s a dynamic most marketplace builders miss: the person who installs your app might not be the one using it.<\/p>\n<p>\u201cAdmins often install apps, but don\u2019t use them\u201d, Sami says. That means your onboarding needs to work for different personas &#8211; the admin who sets it up, the end user who interacts with it, and the decision-maker who approves the purchase.<\/p>\n<p>Segment your messaging. Tailor onboarding emails and in-app guides based on user roles. A single install could represent multiple jobs to be done.<\/p>\n<h3>6. Support builds loyalty &#8211; and long-term relationships<\/h3>\n<p>\u201cThe good partners are the ones that are driven by all the service work they\u2019re able to sell on top of the app\u201d, Sami explains.<\/p>\n<p>He\u2019s not just talking about customer support. He\u2019s talking about enabling partners and service providers to build businesses around your app. That\u2019s where real growth happens &#8211; when others advocate for your app because it helps them deliver more value.<\/p>\n<p>So instead of just handing out affiliate links, DocuGen offers demo environments, premium support, and training materials.<\/p>\n<h3>7. Ask for reviews &#8211; the right way<\/h3>\n<p>Most customers won\u2019t leave a review on their own. But they will if you ask at the right time.<\/p>\n<p>\u201cWe manually reached out to users after a successful support call\u201d, Sami shares. \u201cAutomated review prompts rarely convert, but personal, well-timed asks do\u201d.<\/p>\n<p>DocuGen makes it a weekly habit &#8211; they identify happy users, reach out directly, and make the ask. Over time, those positive reviews drive credibility and conversions.<\/p>\n<h3>8. Don\u2019t discount by default<\/h3>\n<p>\u201cCustomers pay when there\u2019s a pain we\u2019re solving, not because the price is lower\u201d, Sami says.<\/p>\n<p>Rather than offering discounts to drive early conversions, DocuGen aligns pricing with the problem they solve. Sami only gives discounts when someone specifically requests it and shows clear price sensitivity.<\/p>\n<p>The better play? Communicate the value. And if you&#8217;re still unsure where to price, run experiments across different segments or user cohorts.<\/p>\n<h3>Bonus insights: beyond onboarding<\/h3>\n<h4><strong>When a customer churns, listen<\/strong><\/h4>\n<p>Churn isn\u2019t the end of the story &#8211; it\u2019s a clue.<\/p>\n<p>Sami sends a short post-churn email that simply asks, \u201cWhy?\u201d Even when users don\u2019t respond, he looks at usage patterns and support tickets for insight. \u201cEven without replies, trends emerge if you listen closely\u201d.<\/p>\n<p>This feedback loop helps DocuGen improve the early experience and reduce future churn.<\/p>\n<p><a href=\"https:\/\/monday.com\/appdeveloper\/blog\/churn-prevention-playbook-marketplace-apps\/\">Want to dig deeper into churn prevention? Read our playbook.<\/a><\/p>\n<h4><strong>Be part of the community, not just a name in the marketplace<\/strong><\/h4>\n<p>\u201cYou\u2019re not just building an app &#8211; you\u2019re joining a community\u201d, Sami says.<\/p>\n<p>He\u2019s a regular presence at monday.com partner events, both virtual and in person. That visibility matters. \u201cWhen monday\u2019s sales team knows and trusts you, they\u2019ll be more likely to recommend your app\u201d.<\/p>\n<p>It\u2019s a long game. But it pays off in partnerships, exposure, and word-of-mouth (And if you haven\u2019t yet, consider joining us at the <a href=\"https:\/\/monday.com\/elevate\">monday Elevate<\/a> conference).<\/p>\n<h2>What to take away<\/h2>\n<p>Sami\u2019s approach is straightforward: Understand what success looks like for your customers and build toward it. Whether it\u2019s faster activation, clearer messaging, or a smarter funnel, each improvement adds up.<\/p>\n<p>You don\u2019t need to be perfect. Just keep learning, adjusting, and showing up.<\/p>\n<p class=\"editor-paragraph\" data-pm-slice=\"1 1 []\"><strong>Want to see where the monday marketplace is headed?<\/strong> Read our latest: <a href=\"https:\/\/monday.com\/appdeveloper\/blog\/ai-marketplace-ai-era\/\">How AI is shaping the next era of the monday marketplace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how DocuGen, one of the most adopted apps on the monday.com marketplace, uses onboarding to turn installs into long-term growth.<\/p>\n","protected":false},"author":258,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13908],"tags":[],"class_list":["post-147693","post","type-post","status-publish","format-standard","hentry","category-app-developers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proven onboarding strategies for marketplace apps |monday.com marketplace partners &amp; 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