{"id":147682,"date":"2025-06-30T08:59:33","date_gmt":"2025-06-30T08:59:33","guid":{"rendered":"https:\/\/monday.com\/appdeveloper\/blog\/?p=147682"},"modified":"2025-10-19T12:27:58","modified_gmt":"2025-10-19T12:27:58","slug":"boost-moveo-marketplace-growth","status":"publish","type":"post","link":"https:\/\/monday.com\/appdeveloper\/blog\/boost-moveo-marketplace-growth\/","title":{"rendered":"From channel partner to marketplace leader: The Boost by Moveo story"},"content":{"rendered":"

When you think of a monday.com marketplace partner, you might imagine a team of developers building polished apps behind the scenes. But for Hilla Vaknin, Product Manager at Boost by Moveo<\/a>, that\u2019s only half the story. Boost shows how marketplace apps can be more than a product strategy – they can be a business growth engine<\/a>.<\/span><\/p>\n

Originally known for their consulting and implementation services, Boost by Moveo is a Platinum channel partner, an Advanced Delivery partner, and now a Gold Marketplace Partner. Their app <\/span>AutoBoost<\/b> is one of the top-selling apps in the monday.com marketplace, and they\u2019ve since expanded their portfolio to include <\/span>DashBoost<\/b>, <\/span>Boost Gmail<\/b>, and <\/span>Voicer<\/b>.<\/span><\/p>\n

But the real story is what came next: a global reach, a scalable model, and a new kind of hybrid services + product business – all made possible by apps.<\/span><\/p>\n

From implementation to product: why Boost entered the marketplace<\/span><\/h2>\n

Boost didn\u2019t set out to become an app builder. Like many monday.com partners, their work began with helping organizations implement, customize, and adopt monday.com.<\/span><\/p>\n

Hilla didn\u2019t start her career in tech. She began as a licensed pharmacist before transitioning into Customer Success and Implementation Consulting at Boost – working hands-on with monday.com customers across EMEA. That frontline experience gave her a close-up view of the recurring challenges teams face when adopting monday.com at scale.<\/span><\/p>\n

According to Hilla, they noticed the same customer needs coming up repeatedly. Instead of solving them individually each time, they saw an opportunity to turn those solutions into apps<\/a> and reach more users through the marketplace.<\/span><\/p>\n

\u201cSelling apps gave us the option to not focus only on implementations and reselling monday.com,\u201d Hilla shares. \u201cJoining the marketplace helped us expand our business and get to more customers – globally.\u201d<\/span><\/p>\n

Expanding reach through a hybrid model<\/span><\/h2>\n

By adding apps to their offering, Boost created a hybrid approach that combines scalable products with high-touch services. This helped them package their consulting expertise into repeatable tools – while continuing to offer custom implementations. It also gave them visibility among a global audience of monday.com users, opening doors to markets they couldn\u2019t reach through services alone.<\/span><\/p>\n

\u201cThe marketplace apps helped us reach businesses in new regions we couldn\u2019t access before,\u201d says Hilla. \u201cThat opened the door to offer more tailored services and deepen relationships.\u201d<\/span><\/p>\n

For other partners, this approach highlights how apps can be more than a revenue stream – they can be a lead generator<\/a>, a credibility Boost, and a scalable gateway to more service work.<\/span><\/p>\n

Boost\u2019s work has also been recognized within the monday.com ecosystem. In 2024, they were awarded Best Professional Services Partner in EMEA, and their app AutoBoost was named a Best Seller on the marketplace for the second year in a row.<\/span><\/p>\n