{"id":128356,"date":"2023-05-23T12:55:32","date_gmt":"2023-05-23T12:55:32","guid":{"rendered":"https:\/\/stg-appdeveloperblog-staging.kinsta.cloud\/blog\/?p=128356"},"modified":"2025-03-11T08:40:51","modified_gmt":"2025-03-11T08:40:51","slug":"developer-spotlight-omnitas","status":"publish","type":"post","link":"https:\/\/monday.com\/appdeveloper\/blog\/developer-spotlight-omnitas\/","title":{"rendered":"Developer spotlight: How Omnitas thrives on monday app marketplace"},"content":{"rendered":"<p>Based in Sweden, Omnitas Consulting helps companies of all sizes, across all markets, to map, digitalise, and optimize their workflow processes. CEO, Thomas Karlsson, set up the business just over two and a half years ago after falling in love with the monday.com platform.<\/p>\n<p>Having used monday.com himself, Thomas saw the opportunity to develop supporting apps, which made it even easier to use. The result? Over two years of consistent linear business growth and ongoing increase of use.<\/p>\n<p>This is Omnitas Consulting\u2019s success story. We\u2019ll give a quick overview of Thomas\u2019 app development approach, the apps he has developed, and we\u2019ll explore why he chose monday.com. Plus a bonus top tip to help developers monetize apps.<\/p>\n<h2><b>Building apps for monday.com<\/b><\/h2>\n<p>Omnitas Consulting has grown rapidly in just a few years through the quick and easy development of <a href=\"https:\/\/monday.com\/app-marketplace\" target=\"_blank\" rel=\"noopener\">marketplace apps<\/a> that enhance the monday.com platform and solve known user needs.<\/p>\n<p>In fact, <a href=\"https:\/\/monday.com\/partners\/omnitas\" target=\"_blank\" rel=\"noopener\">Omnitas<\/a> now has four key apps that support monday.com:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time reporting solution:<\/b> To quickly and easily record and submit timesheets.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversations:<\/b> See updates related to a project, all in one place.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funnels:<\/b> Graphs for sales and marketing to track leads and opportunities.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auto Connect:<\/b> Automatically link items across multiple boards.<\/li>\n<\/ul>\n<p>The biggest of these is the Omnitas Time Reporting app. It\u2019s similar to tools like Harvest or Toggl, but it\u2019s specifically designed to work seamlessly within the monday.com platform. And without the need for integration.<\/p>\n<p>You can hear Omnitas Consulting&#8217;s story directly from CEO, Thomas Karlsson, in the video below, or keep reading for a quick written overview.<\/p>\n<p><iframe loading=\"lazy\" title=\"Thomas Karlsson | Omnitas x monday.com app marketplace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ks-8SFF4Qtc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>Why Omnitas chose monday.com app marketplace<\/b><\/h2>\n<p>So, why did Thomas choose monday.com? It\u2019s simple, really. Already a user of monday.com, Thomas, chose to develop apps around his love of the product. And through developing apps on the monday.com marketplace, Thomas and his team enhance the platform and specifically address gaps and known demand.<\/p>\n<blockquote><p><b>\u201cWhen we build apps for monday.com, we\u2019re looking for ways to enhance the product. Making it more accessible or filling a gap where we know users have a demand.\u201d\u00a0<\/b><\/p><\/blockquote>\n<p>As a by-product of their success, Omnitas Consulting has grown consistently over the last two and a half years. This has taken them from a small team working out of hotels to a business that hires multiple staff to now having a dedicated office space in Sweden.<\/p>\n<blockquote><p><b>\u201cWhen we started out, we were just a team of two working out of hotel lobbies for the first six months. Now, a few years on, Omnitas Consulting operates out of a dedicated co-working space in Stockholm (Sweden)\u201d.<\/b><\/p><\/blockquote>\n<p>Actually, Thomas\u2019 success has not only led to rapid and consistent growth but it&#8217;s also seen Omnitas winning multiple monday.com awards, like Best Professional Service Provider \u2013 twice.<\/p>\n<h2><b>Promotion and no-touch marketing from monday.com<\/b><\/h2>\n<p>One of the largest factors contributing to Thomas\u2019 success is leveraging monday.com&#8217;s marketing opportunities. Through partnering with monday.com, Omnitas Consulting has run several webinars in the first year. Plus, they\u2019ve had access to free marketing, including:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The \u2018featured\u2019 section in the app marketplace<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Blogs that promote marketplace apps \u2013 like this one!<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Inclusion in the client newsletter which goes out to monday.com users<\/li>\n<\/ul>\n<p>Thomas also created webinars, landing pages, support pages, and FAQs. Plus, around 50 short videos on YouTube \u2013 including how-to videos, which reduce the need for users to get in touch for support.<\/p>\n<blockquote><p><b>\u201cmonday does help with promoting the apps in the app marketplace. They have the \u2018featured\u2019 section, and also in the monthly newsletter they have been really good with highlighting a few apps every month. We also get good collateral and we get good templates\u201d.\u00a0<\/b><\/p><\/blockquote>\n<p>On top of this, Thomas and his team have also been provided access to collateral, templates, and tips for effective marketing to help them successfully promote their own business.<\/p>\n<p>So how does this help with monetizing apps on monday.com? Let\u2019s take a look.<\/p>\n<h2><b>Maximizing monetizing monday.com apps<\/b><\/h2>\n<p>Thomas notes that Omnitas Consulting&#8217;s growth is largely due to accessing monday.com\u2019s vast and varied existing user base. In fact, his clients sit across every single vertical, in every single use case. And they vary in size. From small startup businesses to large enterprises. Thomas says that this is thanks to their partnership with monday.com:<\/p>\n<blockquote><p><b>\u201cIf you take the 500 biggest companies in the Nordics, you have a monday footprint in all of them.\u201d<\/b><\/p><\/blockquote>\n<p>Thomas\u2019s biggest piece of advice to developers aiming to generate revenue from their apps? Use monday.com\u2019s native monetization option for apps. This makes the payment processing for your apps much easier and increases conversions too.<\/p>\n<blockquote><p><b>\u201cOne of our biggest tips for developers would be to use monday monetization option for your app, making it easier to increase conversions.\u201d<\/b><\/p><\/blockquote>\n<p>In fact, Thomas can literally see in the monday.com analytics dashboards that the growth of Omnitas&#8217; apps is on an upwards trajectory since it launched over two years ago \u2013 with ongoing increase in use.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128364 size-full\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2023\/05\/omnitas-consulting-dashboard-image.png\" alt=\"Omnitas Consulting's monday.com marketplace dashboard\" width=\"512\" height=\"242\" srcset=\"https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/omnitas-consulting-dashboard-image.png 512w, https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/omnitas-consulting-dashboard-image-300x142.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Thomas\u2019 final takeaway: \u201cWorking with the monday.com app marketplace is a blast\u201d.<\/p>\n<h2><b>Monetize app development with monday.com\u00a0<\/b><\/h2>\n<p>With rapid growth like Omnitas has seen, it&#8217;s easy to see why the monday.com app marketplace is so attractive for developers. Our versatile customer base gives you the freedom to tackle solutions across almost every industry and use case. Plus, because monday.com\u2019s app marketplace is relatively young, it\u2019s not saturated with competition.<\/p>\n<p>That\u2019s why if you\u2019re thinking about how you can monetize apps, it\u2019s worth exploring the monday app marketplace. monday supports you every step of the way \u2013 from discovering ideas for your app through to marketing the end product.<\/p>\n<p>To find out more you can check out our <a href=\"https:\/\/monday.com\/appdeveloper\" target=\"_blank\" rel=\"noopener\">developer hub<\/a>, which is packed with tools to make it as easy as possible to develop apps that solve monday.com customer needs \u2013 making work management even smoother, easier, and more effective.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129249\" src=\"https:\/\/monday.com\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-1024x638.png\" alt=\"\" width=\"1024\" height=\"638\" srcset=\"https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-1024x638.png 1024w, https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-300x187.png 300w, https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-768x479.png 768w, https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-1536x958.png 1536w, https:\/\/monday.com\/appdeveloper\/blog\/wp-content\/uploads\/2023\/05\/developer-hub-1-2048x1277.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>To get started, all you need is a monday.com account. If you don\u2019t have an account, you can sign up for free with a developer account right <a href=\"https:\/\/auth.monday.com\/users\/sign_up_new?developer=true&amp;utm_source=blog_post\" target=\"_blank\" rel=\"noopener\">here<\/a>. Once you&#8217;ve done this, head over to the avatar menu and select the developer&#8217;s section.<\/p>\n<p><b>Keen to learn more?<\/b> You can find out more about app development and managing your apps <a href=\"https:\/\/developer.monday.com\/apps\/docs\/manage\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p><b>Looking for more inspiration?<\/b> Check out <a href=\"https:\/\/monday.com\/blog\/app-developers\/developer-success-nir-ofir\/\" target=\"_blank\" rel=\"noopener\">this success story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based in Sweden, Omnitas Consulting helps companies of all sizes, across all markets, to map, digitalise, and optimize their workflow processes. CEO, Thomas Karlsson, set up the business just over two and a half years ago after falling in love with the monday.com platform. Having used monday.com himself, Thomas saw &#8230;<\/p>\n","protected":false},"author":256,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13908],"tags":[],"class_list":["post-128356","post","type-post","status-publish","format-standard","hentry","category-app-developers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developer Spotlight: How Omnitas Thrives On monday app marketplace | monday.com marketplace partners &amp; developers Blog<\/title>\n<meta name=\"description\" content=\"See how Omnitas Consulting creates consistent business growth, increased app usage, and monetizes app development with monday.com app marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monday.com\/appdeveloper\/blog\/developer-spotlight-omnitas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developer spotlight: How Omnitas thrives on monday app marketplace\" \/>\n<meta property=\"og:description\" content=\"See how Omnitas Consulting creates consistent business growth, increased app usage, and monetizes app development with monday.com app marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monday.com\/appdeveloper\/blog\/developer-spotlight-omnitas\/\" \/>\n<meta property=\"og:site_name\" content=\"monday.com marketplace partners &amp; 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