{"id":124651,"date":"2023-07-17T16:23:05","date_gmt":"2023-07-17T16:23:05","guid":{"rendered":"https:\/\/stg-appdeveloperblog-staging.kinsta.cloud\/blog\/?p=124651"},"modified":"2025-03-18T15:56:27","modified_gmt":"2025-03-18T15:56:27","slug":"how-to-build-a-saas-marketplace-app","status":"publish","type":"post","link":"https:\/\/monday.com\/appdeveloper\/blog\/how-to-build-a-saas-marketplace-app\/","title":{"rendered":"How to build a SaaS marketplace app: 6 steps to revenue-generation"},"content":{"rendered":"

With app marketplaces booming \u2013 and SaaS apps making up 70%<\/a> of a business’s software \u2013 it\u2019s a great time to build a marketplace app. Why? Because it’s lucrative for developers to generate revenue.<\/p>\n

With low barriers to entry, such as leveraging existing tech and infrastructure to build quickly, a growing user base, and a huge diversification of products and services, there\u2019s an abundance of opportunity to create a unique value proposition.<\/p>\n

But, entering a space that already has 200+ SaaS marketplace apps may seem like a lot. However, it’s actually pretty small compared to other industries that have thousands of apps in their marketplaces.<\/p>\n

Whether you\u2019re a software vendor or dev agency, a solo entrepreneur, or product owner, or even a solo developer, there\u2019s an enormous opportunity. Take a look at this article to see why and<\/i> get the top six essentials to build a revenue-generating SaaS marketplace app.<\/p>\n

Or you can join our developer community<\/a> and start building with monday.com now.<\/p>\nStart building<\/a>\n

The growth of SaaS marketplaces<\/b><\/h2>\n

According to Gartner<\/a>, the SaaS industry has reached over $167 billion in 2022 \u2013 a staggering 5x growth in only seven years. The rise of SaaS marketplaces is a key reason for this uptick in growth.<\/p>\n

With this in mind, let\u2019s delve into how you can capitalize on this growth and monetize your own marketplace app.<\/p>\n

Essentially, there are three stakeholders that benefit from marketplace apps:<\/p>\n

#1: The SaaS provider<\/h3>\n

As a developer, you can integrate your third-party application within a SaaS provider’s tech stack to provide users with more choices. Essentially, it plugs a gap in their offering to allow users to work more efficiently within their workflows. With a solution that addresses their needs, users are less likely to be frustrated, and so churn reduces. Likewise, SaaS providers can better compete and attract new customers.<\/p>\n

#2: The users<\/h3>\n

Whether it\u2019s through the SaaS platform bringing in additional third-party tech or users directly seeking an integration, the best SaaS marketplaces allow users to find the right tech to solve a problem. Some platforms<\/a> even encourage user feedback to inform marketplace app ideation.<\/p>\n

#3: App developers<\/h3>\n

For developers, this creates a business opportunity because they can create these apps to sell-in to the SaaS provider directly, or via the SaaS marketplace. Users of SaaS products, like monday.com, are usually business customers who may invest large sums in tools to help them work more efficiently. When app developers work with SaaS platforms like monday.com, the users are already there and so the developer just needs to prove their app addresses a particular user demand and that it closes product gaps or expands its capabilities to address more use cases.<\/p>\n

Sounds intriguing?<\/b> Keep reading to find out the top six essentials to build a SaaS marketplace app, or you can start building with monday.com app marketplace<\/a> now.<\/p>\nStart building<\/a>\n

\"Build<\/p>\n

The top 6 essentials you need to build a SaaS marketplace app<\/b><\/h2>\n

For those looking to build a SaaS marketplace app, getting the essentials right is key. That\u2019s why we have summarized the six key foundations to build a SaaS marketplace app:<\/p>\n